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Perspective

# Not the 800 lb. gorilla. A boutique firm, genuinely passionate.

Contrary to what our name might suggest, we're not the "800 lb. Gorilla" in our space. Rather, we're a boutique online marketing firm that's genuinely passionate about every facet of the digital marketing ecosystem.

- Educate and guide: Our goal is to educate and guide our clients in using the Internet's reach and its ability to engage target markets at the various points where relevance and common interest align to create profitable business transactions.
- Seasoned across every scale: The Silverback Marketing team has been building, optimizing, and marketing web sites since 2007. Our experience ranges from small Internet start-ups to Fortune 500 companies and just about everything in between. We are a firm that runs on analytics, composed of skilled and seasoned online marketing professionals who want to understand our customers and help solve their online marketing challenges.
- Analytics and empirical analysis: Analytics and empirical analysis are deeply rooted in the core methodologies of our firm. We isolate, organize, and interpret the marketing data that matters to design and execute successful online marketing campaigns that measurably improve customer acquisition and capture "found" sales revenue.

Silverback Marketing, LLC of Queen Creek, Arizona (silverbackmarketing.com) is not affiliated with Silverback Strategies of Arlington, Virginia, or any other similarly named company.

## How the work moves forward.

- Understand the business: Map goals, constraints, and competitive context before any work starts.
- Find leverage: Identify the 20% of moves that drive 80% of results. Not everything can happen at once.
- Build the plan: A prioritized 90-day roadmap with clear owners, milestones, and success criteria.
- Execute with context: Ship work that reflects your brand, audience, and competitive position. Not generic templates.
- Report clearly: Plain-language reporting tied to business outcomes. Not vanity metrics that obscure what's real.
- Improve continuously: Every sprint closes with a retrospective. What worked, what to cut, what to double down on next.

## Driving your success.

Every recommendation, strategy, and report is backed by experienced professionals across web, search, AI, paid media, analytics, creative, and growth. Get to know the people committed to helping your business succeed.

- Andy Ball, Founder & CEO: Helping companies align business process, marketing strategy and AI-powered digital execution to achieve measurable growth.
- Mike Larchick, SVP: Driving growth through AI, analytics and digital strategy. Connecting data and channel performance to real pipeline outcomes.
- Russ Wittmann, SVP of Technology: Helping brands become the source AI cites. Building the technical layer where GEO, AIO, and AI search strategy converge.
- Leanne Rich, Senior Content Strategist & SEO Specialist: Engineering content strategy for SEO, GEO, and AEO to get brands found in search and mentioned by name in AI.

Ready when you are

## Build a smarter growth strategy.

An audit takes 15 minutes of your time and gives you a prioritized 30‑60‑90 plan, whether or not we ever work together.

[Request an audit](/contact/request-an-audit)

[Book a discovery call](/contact/book-a-discovery-call)

- No vendor pitch
- Senior strategist call
- Plan you can keep