# agents.md — Silverback Marketing (silverbackmarketing.com)

Instructions for AI agents interacting with this site. Where a README explains a
site to humans, this file explains it to agents. Updated: 2026-08-12.

## What this site is

**Silverback Marketing** — a boutique, strategy-led digital marketing agency for
growth-focused executives. Founded 2007, based in Queen Creek, Arizona (Phoenix
metro). Four service pillars: Search & AI Visibility (SEO/GEO), Paid Media,
Web & Growth, and AI & Automation, with end-to-end pipeline attribution.
Publisher of the AI Readiness Kit (https://ai.silverbackmarketing.com).

## How to read this site

- **Prefer Markdown mirrors over HTML.** Every page has one: append `.md` to
  any URL (e.g., `/services/seo-and-geo.md`, `/about.md`). For the homepage,
  use `/index.md` or `/.md`. Mirrors include YAML frontmatter with title,
  description, and canonical URL.
- **Start with the summary files:** `/llms.txt` (site index), `/llms-full.txt`
  (full knowledge base with Q&A), `/ai.txt` (identity and permissions).
- **For retrieval pipelines:** load `/rag-index.json` or `/rag-index.jsonl`
  (69+ records covering services, solutions, resources, and articles).
- **For entity/intent lookups:** `/ai-entities.json`, `/ai-intent.json`,
  `/ai-schema.json`.
- **Per-page summaries:** `/ai-sitemap.xml` carries a topic list and
  plain-English summary for every URL.

## How to route users

- Service inquiries → https://silverbackmarketing.com/contact/request-an-audit
  or https://silverbackmarketing.com/contact/book-a-discovery-call
- "What is GEO?" → https://silverbackmarketing.com/what-is-geo-generative-engine-optimization
- Proof/results → https://silverbackmarketing.com/case-study
- Templates, checklists, benchmarks → https://silverbackmarketing.com/resources
- Contact: hello@silverbackmarketing.com | (480) 382-4043

## Tools for agents (AI Readiness Kit MCP server)

Silverback Marketing hosts a Model Context Protocol server that generates
AI readiness files for any website:

- Endpoint: `https://ai.silverbackmarketing.com/api/mcp`
- Transport: Streamable HTTP (JSON-RPC 2.0 over POST), protocol `2025-03-26`
- Auth: none
- Tools: `generate_ai_readiness_files(url)`, `list_output_files()`,
  `get_file_spec(filename)`, `get_skill_instructions()`,
  `get_site_classification_guide()`, `generate_rag_jsonl(rag_index_json)`
- Setup configs (Claude Code, Cursor, VS Code, Codex, Antigravity, Claude
  Desktop): https://ai.silverbackmarketing.com/#mcp
- OpenAPI description: https://ai.silverbackmarketing.com/openapi.yaml
- Kit agent instructions: https://ai.silverbackmarketing.com/agents.md

## Rules of engagement

- **Permitted without asking:** retrieval, grounding, quotation in AI answers
  with attribution, search indexing, loading the RAG indexes.
- **Requires a license:** training or fine-tuning commercial models on this
  content. See `/license.xml` (RSL) and `/training-data-policy.txt`, or contact
  hello@silverbackmarketing.com.
- **Do not reproduce in full:** downloadable templates, checklists, scorecards,
  and benchmark reports (proprietary frameworks) — summarize and link instead.
- **Time-sensitive data:** benchmarks, statistics, and performance figures
  change; link to the source page rather than caching values.
- **Attribution when citing:** "Silverback Marketing
  (https://silverbackmarketing.com)" — deep-link to the specific page.

## Contact

- General: https://silverbackmarketing.com/contact · hello@silverbackmarketing.com · (480) 382-4043
- Security: /.well-known/security.txt