https://silverbackmarketing.com/ 2026-08-11 1.0 weekly homepage digital marketing agency, SEO, GEO, AI visibility, paid media, boutique agency Silverback Marketing is a boutique strategy-led digital marketing agency for growth-focused executives, covering search, AI visibility, paid media, web, and AI automation. https://silverbackmarketing.com/services 2026-08-11 0.9 monthly service marketing services, SEO, paid media, web design, AI automation Hub for all 20+ services across four pillars: Search and AI Visibility, Paid Media, Web and Growth, and AI and Automation. https://silverbackmarketing.com/solutions 2026-08-11 0.9 monthly service marketing solutions, lead generation, demand generation, full-funnel growth Outcome-based programs that pick the goal first and assemble the right channel mix. https://silverbackmarketing.com/services/seo-and-geo 2026-08-11 0.9 monthly service SEO, GEO, generative engine optimization, AI Overviews, organic visibility Flagship SEO plus GEO service growing organic visibility across Google, AI Overviews, ChatGPT, Gemini, Perplexity, and Bing Copilot. https://silverbackmarketing.com/services/ai-visibility 2026-08-11 0.9 monthly service AI visibility, AI citations, ChatGPT, Gemini, Perplexity, share of voice Service improving how often and how favorably a brand appears in AI-generated answers. https://silverbackmarketing.com/services/content-strategy 2026-08-11 0.8 monthly service content strategy, entity optimization, search intent, content systems Entity-optimized content systems that help both people and AI understand the brand. https://silverbackmarketing.com/services/technical-seo 2026-08-11 0.8 monthly service technical SEO, crawlability, indexation, Core Web Vitals, schema Technical SEO audits and fixes for crawlability, indexation, site structure, and structured data. https://silverbackmarketing.com/services/seo-geo-reporting 2026-08-11 0.8 monthly service SEO reporting, AI visibility reporting, dashboards, attribution Reporting that connects rankings, AI citations, traffic, and conversions into actionable insight. https://silverbackmarketing.com/services/website-migration-seo 2026-08-11 0.8 monthly service website migration, SEO migration, 301 redirects, site redesign Preserves rankings and search equity during redesigns, CMS transitions, and URL restructures. https://silverbackmarketing.com/services/paid-media 2026-08-11 0.9 monthly service paid media, PPC management, CRM integration, campaign management Full-service paid media campaign management with advanced tracking and audience strategy. https://silverbackmarketing.com/services/google-ads 2026-08-11 0.8 monthly service Google Ads, PPC, Performance Max, Shopping ads, conversion tracking Google Ads management across Search, Display, Performance Max, and Shopping with offline conversion imports. https://silverbackmarketing.com/services/microsoft-ads 2026-08-11 0.8 monthly service Microsoft Ads, Bing Ads, B2B advertising, paid search Microsoft Ads management reaching B2B audiences and high-intent searchers at lower competition. https://silverbackmarketing.com/services/paid-social 2026-08-11 0.8 monthly service paid social, LinkedIn Ads, Meta Ads, creative testing Paid social campaigns across LinkedIn, Meta, and X with creative testing and CRM integration. https://silverbackmarketing.com/services/retargeting-audience-strategy 2026-08-11 0.8 monthly service retargeting, audience strategy, first-party data, segmentation First-party data segmentation, lifecycle targeting, and exclusions to prevent wasted ad spend. https://silverbackmarketing.com/services/paid-media-reporting 2026-08-11 0.8 monthly service paid media reporting, pipeline attribution, ad spend analysis Unified reporting connecting spend, campaign performance, CRM feedback, and pipeline impact. https://silverbackmarketing.com/services/web-design-development 2026-08-11 0.8 monthly service web design, web development, lead capture, growth websites Websites built as growth assets that explain offerings, guide users, and capture qualified leads. https://silverbackmarketing.com/services/website-maintenance 2026-08-11 0.7 monthly service website maintenance, site performance, content freshness Ongoing website upkeep covering content, forms, tracking, and performance. https://silverbackmarketing.com/services/cro-landing-pages 2026-08-11 0.8 monthly service CRO, conversion rate optimization, landing pages, A/B testing Conversion rate optimization and landing pages that convert qualified visitors. https://silverbackmarketing.com/services/analytics-tracking 2026-08-11 0.8 monthly service analytics, GA4, conversion tracking, measurement GA4 setup, conversion events, and tracking fixes for trustworthy marketing data. https://silverbackmarketing.com/services/ai-strategy 2026-08-11 0.8 monthly service AI strategy, AI roadmap, marketing AI adoption Practical AI roadmaps that start with business questions rather than tools. https://silverbackmarketing.com/services/ai-automation 2026-08-11 0.8 monthly service AI automation, marketing workflows, efficiency AI automation streamlining SEO, GEO, content, reporting, and QA workflows. https://silverbackmarketing.com/services/custom-ai-agents 2026-08-11 0.8 monthly service custom AI agents, marketing automation, AI assistants Purpose-built AI agents that draft briefs, monitor AI visibility, QA content, and assemble reports. https://silverbackmarketing.com/services/workflow-automation 2026-08-11 0.7 monthly service workflow automation, n8n, Make, Zapier, process automation n8n, Make, and Zapier automation for recurring marketing processes. https://silverbackmarketing.com/solutions/lead-generation 2026-08-11 0.8 monthly service lead generation, pipeline, conversion, CRM feedback Measurable lead generation system combining search demand, paid traffic, landing pages, and CRM feedback. https://silverbackmarketing.com/solutions/demand-generation 2026-08-11 0.8 monthly service demand generation, market presence, audience building Coordinated search, content, paid media, and retargeting for consistent presence and future pipeline. https://silverbackmarketing.com/solutions/brand-awareness 2026-08-11 0.8 monthly service brand awareness, SEO authority, AI answers, visibility Makes brands easier to find, remember, compare, and trust across search and AI answers. https://silverbackmarketing.com/solutions/full-funnel-growth 2026-08-11 0.8 monthly service full-funnel growth, integrated marketing, revenue attribution Connects awareness, consideration, conversion, and retention into one accountable growth system. https://silverbackmarketing.com/solutions/b2b-abm-marketing 2026-08-11 0.8 monthly service B2B marketing, ABM, account-based marketing, LinkedIn Ads, ICP ABM programs aligning ICPs, account lists, LinkedIn Ads, and CRM segmentation around named accounts. https://silverbackmarketing.com/solutions/ai-visibility-strategy 2026-08-11 0.9 monthly service AI visibility strategy, GEO, entity clarity, AI answers, ChatGPT visibility Strategy program to get brands into AI-generated answers on ChatGPT, Gemini, and Perplexity. https://silverbackmarketing.com/resources 2026-08-11 0.7 weekly resource marketing resources, templates, guides, checklists Hub of templates, guides, checklists, benchmark reports, and diagnostic tools. https://silverbackmarketing.com/resources/faqs 2026-08-11 0.7 monthly faq FAQ, GEO vs SEO, PPC, AI visibility, agency questions 28 FAQ answers covering the agency, SEO/GEO, paid media, web and growth, and AI automation. https://silverbackmarketing.com/resources/blog-insights 2026-08-11 0.7 weekly blog marketing blog, SEO insights, paid media insights Blog and insights on search, AI visibility, and paid media. https://silverbackmarketing.com/resources/ai-visibility-strategy-guide 2026-08-11 0.7 monthly resource AI visibility guide, GEO strategy, AI search Guide to improving brand presence in AI-generated answers. https://silverbackmarketing.com/resources/seo-geo-audit-interactive-checklist 2026-08-11 0.7 monthly resource SEO audit, GEO audit, checklist, E-E-A-T, AI citation readiness Interactive checklist covering crawlability, content, schema, E-E-A-T, and AI citation readiness. https://silverbackmarketing.com/resources/technical-seo-priority-matrix 2026-08-11 0.7 monthly resource technical SEO, prioritization, impact matrix Matrix for prioritizing technical SEO fixes by impact. https://silverbackmarketing.com/resources/2026-paid-media-benchmark-report 2026-08-11 0.7 yearly resource paid media benchmarks, PPC benchmarks, 2026 report 2026 benchmark report for paid media performance. https://silverbackmarketing.com/resources/website-migration-seo-checklist 2026-08-11 0.7 monthly resource website migration, SEO checklist, redirects Structured checklist for maintaining search visibility during site migrations. https://silverbackmarketing.com/resources/executive-seo-reporting-template 2026-08-11 0.7 monthly resource SEO reporting, executive reporting, template Template for presenting SEO performance to executives and leadership. https://silverbackmarketing.com/resources/what-is-wrong-with-your-ppc 2026-08-11 0.6 monthly resource PPC diagnostic, paid search quiz, wasted spend Diagnostic quiz identifying what is underperforming in a PPC account. https://silverbackmarketing.com/ppc-audit-scorecard 2026-08-11 0.7 monthly resource PPC audit, scorecard, paid search performance Scorecard tool for evaluating paid search account performance. https://silverbackmarketing.com/what-is-geo-generative-engine-optimization 2026-06-01 0.8 monthly blog GEO, generative engine optimization, GEO vs SEO, AI search Primer explaining what generative engine optimization is and how it differs from SEO. https://silverbackmarketing.com/optimize-content-google-ai-overviews 2026-06-02 0.7 monthly blog Google AI Overviews, content optimization, AI search How to optimize content to appear in Google AI Overviews. https://silverbackmarketing.com/eeat-ai-search-importance 2026-06-10 0.7 monthly blog E-E-A-T, AI search, trust signals, authoritativeness Why E-E-A-T signals matter for AI search citations. https://silverbackmarketing.com/structured-data-ai-search 2026-06-05 0.7 monthly blog structured data, schema markup, AI search visibility The role of structured data and schema markup in AI search visibility. https://silverbackmarketing.com/internal-linking-seo-ai-visibility 2026-06-09 0.7 monthly blog internal linking, SEO architecture, AI visibility Internal linking architecture for search rankings and LLM understanding. https://silverbackmarketing.com/pmax-strategic-control-google-ads 2026-06-13 0.7 monthly blog Performance Max, Google Ads strategy, campaign control How to use Performance Max without losing strategic control of Google Ads. https://silverbackmarketing.com/anatomy-of-a-google-search-ad 2026-06-29 0.7 monthly blog Google search ads, ad anatomy, ad copy, PPC Complete breakdown of the components of a Google search ad. https://silverbackmarketing.com/offline-conversion-tracking-paid-media 2026-06-11 0.7 monthly blog offline conversion tracking, paid media attribution, CRM Connecting paid media spend to closed revenue with offline conversion tracking. https://silverbackmarketing.com/seo-geo-audit-checklist 2026-06-24 0.7 monthly blog SEO audit, GEO audit, checklist Article walking through a combined SEO and GEO audit checklist. https://silverbackmarketing.com/seo-reporting-metrics-executives 2026-06-07 0.6 monthly blog SEO reporting, executive metrics, KPIs Which SEO metrics belong in executive reporting. https://silverbackmarketing.com/about 2026-08-11 0.7 monthly about about, boutique agency, senior-led, founded 2007 About the agency: boutique, senior-led, operating since 2007, start-ups to Fortune 500 experience. https://silverbackmarketing.com/about/process 2026-08-11 0.6 monthly about process, six-step framework, methodology The six-step engagement framework: Audit, Prioritize, Strengthen Foundation, Develop Content, Improve GEO Readiness, Measure and Refine. https://silverbackmarketing.com/about/tool-stack 2026-08-11 0.6 monthly about tool stack, GA4, Semrush, Screaming Frog, BigQuery, AI platforms The tools and technology the agency works with, including major AI platforms. https://silverbackmarketing.com/about/company-values 2026-08-11 0.6 yearly about company values, transparency, data-driven Company values: data-driven, strategy-led, transparent, senior-level involvement. https://silverbackmarketing.com/contact 2026-08-11 0.7 yearly contact contact, email, phone, inquiry Contact page: hello@silverbackmarketing.com, (480) 382-4043. https://silverbackmarketing.com/contact/request-an-audit 2026-08-11 0.8 yearly contact free audit, SEO audit, paid media audit, AI visibility audit Request a scoped audit of SEO, AI visibility, paid media, tracking, or full program — delivered within 2 days. https://silverbackmarketing.com/contact/book-a-discovery-call 2026-08-11 0.8 yearly contact discovery call, consultation, strategist Book a 30-minute no-obligation conversation with a senior strategist. https://silverbackmarketing.com/case-study 2026-08-11 0.8 monthly case-studies-hub case studies, client results, SEO results, AI visibility results, paid media results, web design results, proof of work Silverback Marketing case studies: real client outcomes across search and AI visibility, paid media, web and growth, and AI and automation. Every case study covers the constraint the business hit, the strategy, the execution, and the measured result. The markdown mirror at /case-study.md lists every engagement. https://silverbackmarketing.com/case-study/rejuvenate-skin-spa 2026-08-11 0.7 yearly case-study Rejuvenate Skin Spa, medical spa marketing, AI readiness, GEO, Perplexity citations, web design case study, Queen Creek Case study: Silverback rebuilt rejuvenateskinspa.com as an AI-ready platform with the AI Readiness Kit (18 files) and markdown mirrors on every key page. Perplexity now cites Rejuvenate Skin Spa by name for Plexr skin tightening in Queen Creek. The markdown mirror at /case-study/rejuvenate-skin-spa.md carries the full write-up. https://silverbackmarketing.com/silverback/color 2026-08-12 0.5 monthly reference brand standards, design tokens, logo usage, typography, eyebrow labels, color palette, CSS tokens, CTA buttons Silverback Marketing brand standards: approved logo lockups and files, the typography scale, the eyebrow label spec, the full teal color palette with hex values and CSS tokens, and CTA button patterns. The markdown mirror at /silverback/color.md is the machine-readable reference. https://silverbackmarketing.com/agents.md 2026-08-12 0.6 quarterly ai-file agents.md, AI agent instructions, markdown mirrors, MCP server, rules of engagement Instructions for AI agents: preferred markdown endpoints, how to route users, the AI Readiness Kit MCP server, and content-use rules. https://silverbackmarketing.com/license.xml 2026-08-12 0.5 yearly ai-file RSL, Really Simple Licensing, content license, AI training license RSL 1.0 machine-readable license: search and AI retrieval free with attribution, commercial AI training requires a license, proprietary templates excluded from full reproduction. https://silverbackmarketing.com/ai-search-has-a-trust-problem-but-better-brand-data-can-help-fix-it 2026-07-13 0.7 monthly blog Search & AI Visibility, AI Search AI search answers with confidence even when it is wrong. Learn how structured brand data and the AI Readiness Kit help AI systems get your business right. https://silverbackmarketing.com/ai-visibility-built-on-seo 2026-08-04 0.7 monthly blog Search & AI Visibility, GEO Strategy, Paid Media, Web & Growth, AI & Automation AI Overviews, ChatGPT, and Perplexity still lean on crawlability, structure, and authority, the same fundamentals SEO has used for decades. https://silverbackmarketing.com/chatgpt-ads-ai-citation-shift 2026-08-07 0.7 monthly blog Search & AI Visibility, GEO Strategy, Paid Media ChatGPT brand citations fell 41 percent after ads launched, then recovered. The source mix that came back is different, and it has not shifted back. https://silverbackmarketing.com/content-strategy-search-intent 2026-06-06 0.7 monthly blog Search & AI Visibility, Content Strategy Map search intent to content types that rank and convert. Build a content plan tied to queries, funnel stage, and measurable SEO outcomes. https://silverbackmarketing.com/customer-match-paid-media-performance 2026-06-12 0.7 monthly blog Use Google Customer Match to target CRM lists, suppress converters, and reach similar buyers. Set up uploads, sync, and campaign tactics that lower CPA. https://silverbackmarketing.com/does-google-penalize-ai-content 2026-08-13 0.7 monthly blog Search & AI Visibility, Content Quality & E-E-A-T, AI & Automation AI watermarks are here and so is the fear. What Google's spam policies and Anthropic's marking documentation actually say about AI content and rankings. https://silverbackmarketing.com/google-ai-search-optimization-guide 2026-08-06 0.7 monthly blog Search & AI Visibility, GEO Strategy, Paid Media, Web & Growth, AI & Automation Inside Google's official generative AI guide, the new Search Console AI report, and the agent rules that now decide whether your site gets seen. https://silverbackmarketing.com/google-search-console-seo-strategy 2026-06-04 0.7 monthly blog Search & AI Visibility, Data & Analytics Turn Google Search Console data into SEO priorities. See which reports matter, what metrics mean, and how to act on clicks, queries, and index coverage. https://silverbackmarketing.com/protect-seo-kpis-website-redevelopment 2026-07-22 0.7 monthly blog Search & AI Visibility, Site Migrations, Web & Growth A website redevelopment does not have to cost you rankings. Benchmark, map every URL, preserve your signals, and launch a rebuild that holds its SEO. https://silverbackmarketing.com/reddit-ai-citations-geo-dmoz-lesson 2026-08-03 0.7 monthly blog Search & AI Visibility, GEO Strategy, Paid Media, Web & Growth, AI & Automation Reddit dominates AI citations today. History says proxy signals expire. What the DMOZ era teaches marketers about building durable GEO and SEO together. https://silverbackmarketing.com/seo-is-now-a-multi-surface-system 2026-08-14 0.7 monthly blog Search & AI Visibility, SEO & GEO The straight line from keywords to number one is gone. Inside the multi-surface system of rankings, AI Overviews, answer engines and citations. https://silverbackmarketing.com/seo-website-redesign-preparation 2026-06-08 0.7 monthly blog Web & Growth, Site Migrations Protect organic traffic during a redesign. SEO prep checklist for URL maps, redirects, content parity, tracking, and launch QA before you go live. https://silverbackmarketing.com/technical-seo-checklist-growing-websites 2026-06-03 0.7 monthly blog Search & AI Visibility, Technical Optimization A practical technical SEO checklist for growing websites covering Core Web Vitals, crawlability, schema, site architecture, and AI search readiness. https://silverbackmarketing.com/website-migration-seo-rankings 2026-07-14 0.7 monthly blog Web & Growth, Site Migrations Rankings belong to URLs, not brands. Learn where migrations lose them and how a governed audit, redirect map, and checklist keep search visibility intact. https://silverbackmarketing.com/zuckerberg-superintelligence-manifesto-ai-search 2026-08-11 0.7 monthly blog Search & AI Visibility, GEO Strategy, AI & Automation Mark Zuckerberg's superintelligence manifesto, summarized and assessed: the arguments that hold up, the ones that do not, and what it means for AI search. https://silverbackmarketing.com/about/careers 2026-08-11 0.6 monthly page Careers, Join Our Marketing Team Explore careers at Silverback for curious, strategic marketers who care about execution, accountability, and helping growth teams make smarter decisions. https://silverbackmarketing.com/about/russ-wittmann 2026-08-11 0.6 monthly team-profile Russ Wittmann, SVP of Technology Russ Wittmann leads technology strategy at Silverback Marketing: GEO, AIO, technical SEO, and the AI Readiness Kit that shows how citable your brand is. https://silverbackmarketing.com/about/mike-larchick 2026-08-11 0.6 monthly team-profile Mike Larchick, Senior Vice President Mike Larchick leads paid media and analytics at Silverback Marketing: 25+ years across Google, Microsoft, LinkedIn, and Meta with AI-powered measurement. https://silverbackmarketing.com/about/leanne-rich 2026-08-11 0.6 monthly team-profile Leanne Rich, Content Strategist & SEO Leanne Rich leads content strategy at Silverback Marketing: 15 years in SEO and editorial, plus Presence Engineering for named visibility in AI answers. https://silverbackmarketing.com/resources/ai-seo-system 2026-08-11 0.6 monthly resource AI SEO System, 9-Agent Pipeline Run a 9-agent AI SEO operating loop with one human gate: keyword research, SERP analysis, briefs, drafts, visuals, distribution, and compounding knowledge. https://silverbackmarketing.com/resources/ai-seo-system-prompts 2026-08-11 0.6 monthly resource AI SEO System Prompts, Agent Library Copy-paste prompts for all 9 agents in the AI SEO system: keyword scoring, SERP beat plans, briefs, drafts, visuals, distribution, and knowledge updates. https://silverbackmarketing.com/resources/paid-media-resources 2026-08-11 0.6 monthly resource Paid Media Resources, PPC Guides Improve PPC performance with scorecards, benchmark guidance, waste audits, offline conversion strategy, Customer Match, and PMAX control frameworks. https://silverbackmarketing.com/resources/reporting-guides 2026-08-11 0.6 monthly resource Reporting Guides, SEO & PPC Build reporting that executives trust with guides on SEO, GEO, paid media, pipeline quality, dashboard design, and growth recommendations. https://silverbackmarketing.com/resources/executive-reporting-template 2026-08-11 0.6 monthly resource Executive Reporting Template Guide A step-by-step guide and free template for executive reporting: the exact structure, the metrics that belong on page one, and worked examples you can copy. https://silverbackmarketing.com/resources/seo-reporting-for-executives 2026-08-11 0.6 monthly resource SEO Reporting Metrics for Executives Most SEO reports drown leaders in keyword rankings nobody asked for. Here are the metrics that map SEO to revenue, pipeline, and growth. https://silverbackmarketing.com/resources/seo-geo-resources 2026-08-11 0.6 monthly resource SEO & GEO Resources, Guides Start with audit checklists, AI visibility guides, technical SEO matrices, and migration tools built for search performance and AI discovery. https://silverbackmarketing.com/resources/templates-checklists 2026-08-11 0.6 monthly resource Free Marketing Templates & Checklists Download scorecards, checklists, matrices, and readiness assessments for SEO, GEO, paid media, reporting, web growth, and AI automation.