--- title: "Silverback Marketing | SEO, GEO, Paid Media & AI Growth" site: "Silverback Marketing" domain: "silverbackmarketing.com" type: "Homepage" description: "Strategy-led SEO, GEO, AI visibility, paid media, web, and analytics for teams that need measurable pipeline growth, not vanity metrics." canonical: "https://silverbackmarketing.com/" markdown: "https://silverbackmarketing.com/.md" --- Strategic growth agency # Strategy-led growth for search, AI and pipeline. We bring SEO, AI visibility, paid media, web development, analytics, and automation together into one connected growth strategy. Every initiative is tied to measurable business outcomes, so you always know what changed, what it cost, what worked, and what to do next. [Request an audit](/contact/request-an-audit) [Talk to a strategist](/contact) Silverback's stack spans Google Search Console, GA4, Semrush, Screaming Frog, and BigQuery for data, plus ChatGPT, Claude, Gemini, Perplexity, and Grok for AI-visibility testing. Silverback Marketing (silverbackmarketing.com) is a boutique digital marketing agency founded in 2007 in Queen Creek, Arizona, that combines SEO/GEO, paid media, web development, and AI automation into one pipeline-measured growth system for B2B and considered-purchase companies. - Founded: 2007 - Based in: Queen Creek, Arizona - Built for: Leads and AI visibility, not just traffic ## Tool stack - Google Search Console - Screaming Frog - SEMRush - GA4 - Claude - Perplexity - ChatGPT - Grok - Gemini - Big Query - Apple - Claude Code - Codex - Cursor - AntiGravity - Cloudflare How we work ## We connect execution across the entire funnel. Most marketing programs underperform because strategy, channels, and reporting operate in silos. We build one growth system, measured from first click to closed deal, that explains every dollar of spend in your pipeline. - Full-funnel measurement - Integrated channels - Pipeline-focused - No silos 01 / Search & AI Visibility ### Search & AI Visibility Get found across Google, Bing, AI Overviews, ChatGPT, Gemini, and Perplexity through technical SEO, content depth, and structured authority signals. - SEO - Technical SEO - AI Visibility - Content Strategy [Explore Search & AI Visibility](/services/seo-and-geo) 02 / Paid Media ### Paid Media AI bidding, Offline Conversion Integration, and full-funnel audiences across Google, Microsoft, LinkedIn, Meta, and X, optimized for SQLs, not clicks. - Google Ads - LinkedIn ABM - Paid Social - Retargeting [Explore Paid Media](/services/paid-media) 03 / Web & Growth ### Web & Growth Conversion-focused websites, landing pages, CRO programs, and analytics, built around how prospects actually evaluate and buy, not how we want them to. - Web Design - CRO - Analytics - Maintenance [Explore Web & Growth](/services/web-design-development) 04 / AI & Automation ### AI & Automation Custom AI agents, workflow automation, and AI strategy that turn repetitive analysis into repeatable, accountable systems your team can scale without adding headcount. - Custom Agents - Workflow - AI Strategy - Reporting [Explore AI & Automation](/services/ai-automation) Measurement Full pipeline attribution From first touch to closed revenue Integration All channels connected and reporting together No siloed dashboards or disconnected data Outcome One growth system, four execution tracks Strategy that compounds across every channel [See how we work](/about) Reporting that explains ## What changed, why it changed, and what to do next. Most reporting is a data dump. We deliver weekly, monthly, and quarterly executive views that connect spend to pipeline, and recommend the next three moves backed by data. ### 01: Pipeline‑first metrics Cost per SQL, pipeline value, and revenue contribution by channel, not vanity clicks. ### 02: AI‑authored narrative Custom agents draft the “what changed” summary; senior strategists ship the recommendation. ### 03: Built for executives One page for the board, full drill‑down for the marketing team. Same data, different altitudes. The Silverback framework ## Six steps, from audit to compounding growth. Most engagements fall short not because the strategy is wrong but because there is no system connecting the work. This is how we run every program. From the first audit through the campaigns, the content, and the quarterly replans that keep performance moving forward instead of plateauing. - Audit - Prioritize - Foundation - Content - Execute - Refine ### Step 01: Audit Technical, content, paid, AI visibility, and reporting baseline. We find out exactly what is working, what is wasting budget, and where the biggest growth levers are hidden. - Technical and crawl audit - AI visibility baseline - Paid account review - Reporting and attribution check Phase: Week 1-2 · Baseline complete ### Step 02: Prioritize Separate now-value, near-value, and long-horizon work. Not everything can happen at once, so we order it by impact, effort, and how quickly it compounds. - Impact vs effort scoring - Quick wins identified - 90-day roadmap built - Budget allocation plan Phase: Week 2-3 · Roadmap locked ### Step 03: Build foundation Tracking, schema, redirects, audiences, and conversion paths. The infrastructure that makes everything else measurable and the data trustworthy before the first campaign runs. - GA4 and conversion setup - Schema and structured data - Audience segment builds - CRO baseline and testing setup Phase: Week 3-5 · Infrastructure live ### Step 04: Develop content Topical authority, intent-mapped pages, and AI answerability. Content built to rank in search, get cited by AI systems, and move buyers through the funnel. - Topic cluster development - AI-ready formatting and schema - Intent-mapped landing pages - Author and entity signals Phase: Month 2 · Content live ### Step 05: Execute Campaigns, GEO enhancements, CRO tests, and automation. This is where the strategy meets the budget and we start generating real data to optimize against. - Paid campaigns launched - GEO and AI visibility fixes - CRO test cycles running - Workflow automation deployed Phase: Month 2-3 · Campaigns active ### Step 06: Refine Weekly readouts, monthly exec views, and quarterly replans. The loop that keeps performance moving forward and makes sure the work always reflects what the business actually needs. - Weekly performance readouts - Monthly executive reporting - Quarterly strategy replans - Continuous optimization cycle Phase: Ongoing · Always compounding The same six steps. Every engagement. No shortcuts. We have run this process enough times to know that skipping steps is how programs stall at month three. The framework exists so they do not. [See how it works](/about) Solutions by outcome ## Pick by goal, not by channel. Most agencies lead with what they sell. We start with what you are trying to accomplish. Tell us where you want to grow and we will show you which combination of channels, strategies, and tactics gives you the best path to get there. Every engagement is built around a business outcome, not a service package. - 6: Outcome tracks - 4: Core channels - 1: Integrated system Outcome 01 ### Lead generation Audience strategy, paid media, landing pages, and CRM feedback loops that move SQLs, not form fills. - Paid search and social - Landing page optimization - CRM audience integration [Explore Lead generation](/solutions/lead-generation) Outcome 02 ### Demand generation Top-funnel reach across paid social, video, and content built to compound brand search demand over time. - Paid social and video - Content amplification - Brand search lift tracking [Explore Demand generation](/solutions/demand-generation) Outcome 03 ### Brand awareness Programmatic, paid social, and earned media calibrated to lift branded queries and AI mentions across search and discovery platforms. - Programmatic display - Earned media strategy - AI citation lift [Explore Brand awareness](/solutions/brand-awareness) Outcome 04 ### Full-funnel growth One integrated program across SEO, paid, web, and AI measured by pipeline, not channel KPIs. Everything connected to revenue. - SEO plus paid integration - Unified pipeline reporting - Cross-channel attribution [Explore Full-funnel growth](/solutions/full-funnel-growth) Outcome 05 ### B2B / ABM Account-based targeting with LinkedIn, Microsoft, and CRM-informed audiences for named accounts. Built to influence buying committees, not just individuals. - LinkedIn and Microsoft Ads - Account list targeting - Committee-level reach [Explore B2B / ABM](/solutions/b2b-abm-marketing) Outcome 06 ### AI visibility strategy Be quotable in ChatGPT, Gemini, Perplexity, and AI Overviews through entity clarity, schema coverage, and authority work that makes your brand easier for AI to cite. - Entity and schema setup - AI citation audit - Platform visibility tracking [Explore AI visibility strategy](/solutions/ai-visibility-strategy) Not sure which outcome fits your situation? Most of our clients start with a conversation about what growth looks like for them this year. We can usually tell you which combination of channels and strategies makes the most sense within the first call. [Start a conversation](/contact/book-a-discovery-call) Client perspective “Silverback transformed our digital presence with a beautiful, fast website that actually converts traffic into new customers. We finally have confidence that our online presence can support our growth.” Bridgette: Owner · Rejuvenate Skin Spa Resources & lead magnets ## Tools your team can run with this week. [Browse all resources](/resources) Checklist · interactive ### SEO & GEO Audit Interactive Checklist Score your site against 88 technical, content, and AI‑answerability checks executives actually care about. [Run checklist](/resources/seo-geo-audit-interactive-checklist) Scorecard · interactive ### PPC Audit Scorecard Find wasted spend, weak audiences, and pipeline leaks in your Google, Microsoft, and LinkedIn accounts. [Run scorecard](/ppc-audit-scorecard) AI · Skill ### AI Readiness Kit The complete AI readiness system that helps AI platforms understand your business and improve brand visibility. [Get the skill](https://ai.silverbackmarketing.com) Ready when you are ## Build a smarter growth strategy. An audit takes 15 minutes of your time and gives you a prioritized 30‑60‑90 plan, whether or not we ever work together. [Request an audit](/contact/request-an-audit) [Book a discovery call](/contact/book-a-discovery-call) - No vendor pitch - Senior strategist call - Plan you can keep