# Silverback Marketing

> Silverback Marketing is a boutique, strategy-led digital marketing agency for growth-focused executives, founded in 2007 and based in Queen Creek, Arizona. The agency helps B2B and considered-purchase companies grow qualified pipeline through four pillars — Search & AI Visibility (SEO/GEO), Paid Media, Web & Growth, and AI & Automation — with senior-led execution and end-to-end attribution connecting every channel to revenue.

**Markdown mirrors:** every page on this site is available as clean markdown — append `.md` to any URL (e.g., [/services/seo-and-geo.md](https://silverbackmarketing.com/services/seo-and-geo.md)); the homepage is at [/index.md](https://silverbackmarketing.com/index.md) (also [/.md](https://silverbackmarketing.com/.md)). Prefer the `.md` version for ingestion; it includes YAML frontmatter with title, description, and canonical URL. Content negotiation is also supported: send `Accept: text/markdown` to any page URL and the mirror is returned in place of the HTML.

**For AI agents:** read [/agents.md](https://silverbackmarketing.com/agents.md) for interaction instructions. Content licensing is machine-readable at [/license.xml](https://silverbackmarketing.com/license.xml) (RSL 1.0).

**Machine-readable resources:**
- [/ai-schema.json](https://silverbackmarketing.com/ai-schema.json): consolidated JSON-LD entity graph, including Organization, Service, SoftwareApplication, and WebAPI data for the AI Readiness Kit and MCP server.
- [/ai-sitemap.xml](https://silverbackmarketing.com/ai-sitemap.xml): curated URL set with per-page topics and plain-English summaries for AI ingestion.
- [/rag-index.json](https://silverbackmarketing.com/rag-index.json) and [/rag-index.jsonl](https://silverbackmarketing.com/rag-index.jsonl): retrieval-ready records covering services, solutions, resources, and articles.
- [/ai-entities.json](https://silverbackmarketing.com/ai-entities.json) and [/ai-intent.json](https://silverbackmarketing.com/ai-intent.json): entity definitions and query-intent mappings.
- [/ai.txt](https://silverbackmarketing.com/ai.txt): identity, permissions, and training-data policy summary.

## AI Readiness Kit & MCP Server (published by Silverback Marketing)
- [AI Readiness Kit](https://ai.silverbackmarketing.com/): 17 files that make any website understandable to AI systems — free, open source (MIT), with a live reference deployment.
- [MCP Server](https://ai.silverbackmarketing.com/api/mcp): Hosted Model Context Protocol endpoint (Streamable HTTP, no auth) — coding agents can generate AI readiness files for any website. Tools: generate_ai_readiness_files, list_output_files, get_file_spec, get_skill_instructions, get_site_classification_guide, generate_rag_jsonl.
- [MCP Setup Guide](https://ai.silverbackmarketing.com/#mcp): Copy-paste configs for Claude Code, Cursor, VS Code/Copilot, OpenAI Codex, Google Antigravity, and Claude Desktop.
- [OpenAPI Specification](https://ai.silverbackmarketing.com/openapi.yaml): OpenAPI 3.1 description of the MCP endpoint.

## Search & AI Visibility Services
- [SEO/GEO](https://silverbackmarketing.com/services/seo-and-geo): Grow organic visibility across Google, AI Overviews, ChatGPT, Gemini, Perplexity, and Bing Copilot
- [AI Visibility](https://silverbackmarketing.com/services/ai-visibility): Improve how often and how favorably your brand appears in AI-generated answers
- [Content Strategy](https://silverbackmarketing.com/services/content-strategy): Entity-optimized content systems that help both people and AI understand your brand
- [Technical SEO](https://silverbackmarketing.com/services/technical-seo): Crawlability, indexation, site structure, schema, and Core Web Vitals
- [SEO/GEO Reporting](https://silverbackmarketing.com/services/seo-geo-reporting): Dashboards and attribution connecting rankings, AI citations, traffic, and conversions
- [Website Migration SEO](https://silverbackmarketing.com/services/website-migration-seo): Preserve rankings and search equity during redesigns and CMS transitions

## Paid Media Services
- [Paid Media Campaign Management](https://silverbackmarketing.com/services/paid-media): Full-service management with advanced tracking, CRM integration, and audience strategy
- [Google Ads](https://silverbackmarketing.com/services/google-ads): Search, Display, Performance Max, and Shopping with offline conversion imports
- [Microsoft Ads](https://silverbackmarketing.com/services/microsoft-ads): B2B and high-intent targeting on Bing at lower competition
- [Paid Social](https://silverbackmarketing.com/services/paid-social): LinkedIn, Meta, and X campaigns with creative testing and CRM integration
- [Retargeting & Audience Strategy](https://silverbackmarketing.com/services/retargeting-audience-strategy): First-party data segmentation, exclusions, and lifecycle targeting
- [Paid Media Reporting](https://silverbackmarketing.com/services/paid-media-reporting): Unified reporting connecting spend to pipeline impact

## Web & Growth Services
- [Web Design & Development](https://silverbackmarketing.com/services/web-design-development): Websites built as growth assets that guide users and capture leads
- [Website Maintenance](https://silverbackmarketing.com/services/website-maintenance): Ongoing content, form, tracking, and performance upkeep
- [CRO / Landing Pages](https://silverbackmarketing.com/services/cro-landing-pages): Pages that convert qualified visitors through testing and optimization
- [Analytics & Tracking](https://silverbackmarketing.com/services/analytics-tracking): GA4 setup, conversion events, and trustworthy data

## AI & Automation Services
- [AI Strategy](https://silverbackmarketing.com/services/ai-strategy): Practical AI roadmaps that start with business questions, not tools
- [AI Automation](https://silverbackmarketing.com/services/ai-automation): Streamlined workflows across SEO, GEO, content, reporting, and QA
- [Custom AI Agents](https://silverbackmarketing.com/services/custom-ai-agents): Purpose-built agents that automate repetitive marketing tasks
- [Workflow Automation](https://silverbackmarketing.com/services/workflow-automation): n8n, Make, and Zapier solutions for recurring processes

## Solutions
- [Lead Generation](https://silverbackmarketing.com/solutions/lead-generation): Turn search demand, paid traffic, and CRM feedback into a measurable lead system
- [Demand Generation](https://silverbackmarketing.com/solutions/demand-generation): Coordinated search, content, paid media, and retargeting for future pipeline
- [Brand Awareness](https://silverbackmarketing.com/solutions/brand-awareness): Become easier to find, remember, compare, and trust across search and AI answers
- [Full-Funnel Growth](https://silverbackmarketing.com/solutions/full-funnel-growth): Connect every channel into one accountable growth system
- [B2B / ABM Marketing](https://silverbackmarketing.com/solutions/b2b-abm-marketing): ICPs, account lists, LinkedIn Ads, and CRM segmentation for named accounts
- [AI Visibility Strategy](https://silverbackmarketing.com/solutions/ai-visibility-strategy): Get your brand into AI-generated answers on ChatGPT, Gemini, and Perplexity

## Case Studies
- [Case Studies](https://silverbackmarketing.com/case-study): Real client outcomes: the problem, the play, and the measured results
- [Rejuvenate Skin Spa Case Study](https://silverbackmarketing.com/case-study/rejuvenate-skin-spa): AI-ready rebuild that made Rejuvenate the answer Perplexity cites for Plexr in Queen Creek

## Resources
- [Resources Hub](https://silverbackmarketing.com/resources): Templates, guides, checklists, benchmark reports, and tools
- [FAQs](https://silverbackmarketing.com/resources/faqs): 28 answers covering the agency, SEO/GEO, paid media, web, and AI automation
- [Blog & Insights](https://silverbackmarketing.com/resources/blog-insights): Thought leadership on search, AI visibility, and paid media
- [AI Visibility Strategy Guide](https://silverbackmarketing.com/resources/ai-visibility-strategy-guide): How to improve brand presence in AI answers
- [SEO & GEO Audit Interactive Checklist](https://silverbackmarketing.com/resources/seo-geo-audit-interactive-checklist): Crawlability, content, schema, E-E-A-T, and AI citation readiness
- [Technical SEO Priority Matrix](https://silverbackmarketing.com/resources/technical-seo-priority-matrix): Prioritize technical fixes by impact
- [2026 Paid Media Benchmark Report](https://silverbackmarketing.com/resources/2026-paid-media-benchmark-report): Current paid media performance benchmarks
- [PPC Audit Scorecard](https://silverbackmarketing.com/ppc-audit-scorecard): Diagnostic tool for paid search performance
- [Website Migration SEO Checklist](https://silverbackmarketing.com/resources/website-migration-seo-checklist): Keep search visibility through site migrations
- [Executive SEO Reporting Template](https://silverbackmarketing.com/resources/executive-seo-reporting-template): Present SEO performance to leadership

## Key Articles
- [What Is GEO (Generative Engine Optimization)?](https://silverbackmarketing.com/what-is-geo-generative-engine-optimization): The definitive primer on GEO vs. SEO
- [How to Optimize Content for Google AI Overviews](https://silverbackmarketing.com/optimize-content-google-ai-overviews): Practical AI Overviews optimization
- [E-E-A-T and AI Search Importance](https://silverbackmarketing.com/eeat-ai-search-importance): Why experience and trust signals matter for AI citations
- [Structured Data for AI Search](https://silverbackmarketing.com/structured-data-ai-search): Schema markup's role in AI visibility
- [Internal Linking for SEO and AI Visibility](https://silverbackmarketing.com/internal-linking-seo-ai-visibility): Linking architecture for search and LLMs
- [How to Use PMax Without Losing Strategic Control](https://silverbackmarketing.com/pmax-strategic-control-google-ads): Performance Max strategy
- [The Anatomy of a Google Search Ad](https://silverbackmarketing.com/anatomy-of-a-google-search-ad): Complete Google Ads breakdown
- [Offline Conversion Tracking for Paid Media](https://silverbackmarketing.com/offline-conversion-tracking-paid-media): Connecting ad spend to closed revenue

## Company
- [About](https://silverbackmarketing.com/about): Boutique, senior-led agency operating since 2007
- [Company Values](https://silverbackmarketing.com/about/company-values): Data-driven, strategy-led, transparent
- [Process](https://silverbackmarketing.com/about/process): Six-step framework — Audit, Prioritize, Strengthen Foundation, Develop Content, Improve GEO Readiness, Measure & Refine
- [Tool Stack](https://silverbackmarketing.com/about/tool-stack): GSC, GA4, Semrush, Screaming Frog, BigQuery, ChatGPT, Claude, Gemini, Perplexity
- [Careers](https://silverbackmarketing.com/about/careers): Open roles
- [Contact](https://silverbackmarketing.com/contact): hello@silverbackmarketing.com | (480) 382-4043
- [Request an Audit](https://silverbackmarketing.com/contact/request-an-audit): Scoped audit within 2 days
- [Book a Discovery Call](https://silverbackmarketing.com/contact/book-a-discovery-call): 30-minute call with a senior strategist

## Key Questions This Site Answers
- What is GEO (generative engine optimization) and how is it different from SEO?
- How do I get my brand cited in ChatGPT, Gemini, and Perplexity answers?
- How do I optimize content for Google AI Overviews?
- Why does AI visibility matter in 2026?
- How is AI visibility measured?
- What is a good landing page conversion rate?
- What ROI can I expect from Google Ads?
- Should I run Microsoft Ads (Bing) in addition to Google Ads?
- How do I audit my PPC account for wasted spend?
- What is technical SEO and why does it come first?
- How does E-E-A-T affect AI search citations?
- How does structured data / schema markup help AI visibility?
- How do I preserve SEO rankings during a website redesign or migration?
- What should an executive SEO report include?
- What is offline conversion tracking and why does paid media need it?
- How does B2B ABM marketing work with LinkedIn and Microsoft Ads?
- What can custom AI agents automate for a marketing team?
- How do I choose a boutique marketing agency vs. a large agency?
- What does a full-funnel growth program include?
- How do I get started with Silverback Marketing?
- What is the AI Readiness Kit and how do I use it?
- How do I connect to the AI Readiness MCP server?
- How do I make my website understandable to AI systems?