---
title: "Marketing Resources | Guides & Tools"
site: "Silverback Marketing"
domain: "silverbackmarketing.com"
type: "Resource"
description: "Free guides, checklists, scorecards, and insights on SEO, GEO, AI visibility, paid media, reporting, and growth strategy you can use this week."
canonical: "https://silverbackmarketing.com/resources"
markdown: "https://silverbackmarketing.com/resources.md"
---


Resources

# Thought leadership, guides, and tools for smarter growth.

The Resources section serves as Silverback's thought leadership and SEO engine, with practical content your team can use to improve search, paid media, reporting, AI visibility, and growth strategy.

[Browse resources](/resources/templates-checklists)

[Request an audit](/contact/request-an-audit)

Resource categories

Insights

### Blog / Insights

Practical perspectives on the topics growth teams need to understand, prioritize, and execute. Written for people who run programs, not people who read about them.

[Browse Blog / Insights](/resources/blog-insights)

Search Resources

### SEO & GEO Resources

Use these resources to improve technical SEO, content answerability, AI visibility, structured data, and executive search reporting. Practical tools, not theory.

[Browse SEO & GEO Resources](/resources/seo-geo-resources)

Paid Media

### Paid Media Resources

Diagnose wasted spend, improve lead quality, connect CRM signals, and keep AI-powered campaigns under your control. Scorecards and guides that pay for themselves.

[Browse Paid Media Resources](/resources/paid-media-resources)

Reporting

### Reporting Guides

Turn marketing data into decisions with reporting signals executives actually need. Frameworks for presenting performance without noise, excuses, or vanity metrics.

[Browse Reporting Guides](/resources/reporting-guides)

Templates

### Templates & Checklists

Practical scorecards, matrices, templates, and checklists for faster diagnosis and clearer prioritization. Built to use in real accounts, not just to look good in a slide.

[Browse Templates & Checklists](/resources/templates-checklists)

FAQs

### FAQs

Answers to common growth, SEO, GEO, paid media, and AI visibility questions. Written to actually answer the question, not to tease a longer article or gate the useful part.

[Browse FAQs](/resources/faqs)

Featured resources

## Start with the most useful tools.

Checklists, scorecards, guides, and audits built from the same frameworks we use with clients. Free to download and ready to use this week.

- [SEO & GEO Audit Interactive Checklist](/resources/seo-geo-audit-interactive-checklist)
- [AI Visibility Strategy Guide](/resources/ai-visibility-strategy-guide)
- [PPC Audit Scorecard](/ppc-audit-scorecard)
- [2026 Paid Media Benchmark Report](/resources/2026-paid-media-benchmark-report)
- [What Is Wrong With Your PPC?](/resources/what-is-wrong-with-your-ppc)
- [Technical SEO Priority Matrix](/resources/technical-seo-priority-matrix)
- [Website Migration SEO Checklist](/resources/website-migration-seo-checklist)
- [Executive Reporting Template](/resources/executive-reporting-template)
- [Executive SEO Reporting Template](/resources/executive-seo-reporting-template)

Topic engine

## Recommended topics to build from.

Explore expert services, tools, resources, and insights designed to help your business grow.

### AI Training Opt-Outs, AI Mode Ads and Earnings: Oct 26 to 30, 2026

Google, Bing, OpenAI and Anthropic back one AI training opt-out, AI Mode ads go global, and Google says AI Mode earns less per search.

[Read now](/seo-geo-ai-visibility-weekly-roundup-oct26-30)

### GEO Is SEO, So Stop Treating Them Apart. Here Is the Real Gap

Google, Microsoft and OpenAI all describe AI search visibility as SEO. Here is the evidence, plus the four places where the work does diverge.

[Read now](/geo-is-seo-where-they-differ)

### Black Wednesday and PHP2Shell: What Website Owners Should Do Now

PHP2Shell, stolen AI keys and four more emergencies hit October 21. What happened, what was overhyped, and the fixes that protect your site and rankings.

[Read now](/black-wednesday-php2shell-website-owners)

Ready when you are

## Build a smarter growth strategy.

An audit takes 15 minutes of your time and gives you a prioritized 30‑60‑90 plan, whether or not we ever work together.

[Request an audit](/contact/request-an-audit)

[Book a discovery call](/contact/book-a-discovery-call)

- No vendor pitch
- Senior strategist call
- Plan you can keep