---
title: "Paid Media Resources | PPC Guides"
site: "Silverback Marketing"
domain: "silverbackmarketing.com"
type: "Resource"
description: "Improve PPC performance with scorecards, benchmark guidance, waste audits, offline conversion strategy, Customer Match, and PMAX control frameworks."
canonical: "https://silverbackmarketing.com/resources/paid-media-resources"
markdown: "https://silverbackmarketing.com/resources/paid-media-resources.md"
---


Paid media resources

# Paid media tools for stronger pipeline and cleaner decisions.

Diagnose wasted spend, benchmark your accounts, and get a prioritized fix list, three free tools built for practitioners who need answers, not another dashboard.

[Start the PPC quiz](/resources/what-is-wrong-with-your-ppc)

[Run the scorecard](/ppc-audit-scorecard)

### PPC Audit Scorecard

Forty checkpoints across eight categories. Get a letter grade per category and an overall score you can share with your team or leadership.

- 40 checkpoints across 8 categories
- Letter grade per category plus overall score
- One-click shareable text report

[Open scorecard](/ppc-audit-scorecard)

### 2026 Paid Media Benchmark Report

CPA, CTR, ROAS, and conversion benchmarks by channel and industry. Find out whether your numbers are genuinely weak or just missing the right comparison.

- Search, social, display, and LinkedIn data
- Broken out by industry and account size
- Updated with 2026 figures

[Read the report](/resources/2026-paid-media-benchmark-report)

### What Is Wrong With Your PPC?

Twelve questions. Four minutes. A diagnostic profile that names the primary problem and gives you a prioritized fix list without needing an agency review first.

- 6 diagnostic problem profiles
- Quick wins you can start this week
- No login or email required

[Take the quiz](/resources/what-is-wrong-with-your-ppc)

Need a deeper diagnosis than the quiz provides?

The full PPC scorecard runs 40 checkpoints and gives you a shareable breakdown you can use in a team review or agency briefing.

[Open the full scorecard](/ppc-audit-scorecard)

Topic engine

## Recommended topics to build from.

- [2026 Paid Media Benchmark Report](/resources/2026-paid-media-benchmark-report)
- [What Is Wrong With Your PPC?](/resources/what-is-wrong-with-your-ppc)
- [What Is Offline Conversion Tracking for Paid Media?](/offline-conversion-tracking-paid-media)

Ready when you are

## Build a smarter growth strategy.

An audit takes 15 minutes of your time and gives you a prioritized 30‑60‑90 plan, whether or not we ever work together.

[Request an audit](/contact/request-an-audit)

[Book a discovery call](/contact/book-a-discovery-call)

- No vendor pitch
- Senior strategist call
- Plan you can keep