---
title: "Free Marketing Templates & Checklists"
site: "Silverback Marketing"
domain: "silverbackmarketing.com"
type: "Resource"
description: "Download scorecards, checklists, matrices, and readiness assessments for SEO, GEO, paid media, reporting, web growth, and AI automation."
canonical: "https://silverbackmarketing.com/resources/templates-checklists"
markdown: "https://silverbackmarketing.com/resources/templates-checklists.md"
---


Templates

# Templates and checklists your team can use this week.

Start with practical scorecards, matrices, templates, and checklists built for faster diagnosis and clearer prioritization.

[Browse templates](#templates-resources)

[Request an audit](/contact/request-an-audit)

Templates & checklists

Checklist

### SEO & GEO Audit Interactive Checklist

A structured walkthrough covering technical health, content answerability, AI citation readiness, and schema coverage. Twelve sections, 86 items, built for real audit work.

[Open checklist](/resources/seo-geo-audit-interactive-checklist)

Checklist

### AI Visibility Readiness Checklist

Step-by-step verification of entity clarity, schema coverage, citation-ready content structure, and platform-specific signals across ChatGPT, Gemini, and Perplexity.

[Read guide](/resources/ai-visibility-strategy-guide)

Matrix

### Technical SEO Priority Matrix

Maps 40 common technical issues against impact and effort to produce a prioritized remediation list in under 30 minutes. Includes Quick Wins, Projects, and Backlog columns.

[Open matrix](/resources/technical-seo-priority-matrix)

Template

### Executive SEO Reporting Template

A reporting framework built around what leadership actually cares about: pipeline influence, organic share, and trend direction. Cuts data assembly time and surfaces decisions faster.

[Get template](/resources/executive-seo-reporting-template)

Checklist

### Website Migration SEO Checklist

Pre-launch, launch-day, and 60-day post-launch monitoring steps for redesigns and CMS migrations. Covers redirect mapping, crawl validation, schema migration, and tracking continuity.

[Open checklist](/resources/website-migration-seo-checklist)

Scorecard

### PPC Audit Scorecard

Forty checkpoints across eight paid media categories. Produces a letter grade per category and an overall account health score you can share with a team or use to brief an agency.

[Open scorecard](/ppc-audit-scorecard)

Report

### 2026 Paid Media Benchmark Report

CPA, CTR, ROAS, and conversion rate benchmarks by channel, industry, and account size. Use it to find out whether your numbers are genuinely underperforming or just missing the right comparison point.

[Read the report](/resources/2026-paid-media-benchmark-report)

Quiz

### What Is Wrong With Your PPC?

Twelve questions that map to one of six diagnostic problem profiles. Four minutes to a prioritized action list and a shareable scorecard. No login required, no email gate.

[Take the quiz](/resources/what-is-wrong-with-your-ppc)

Assessment

### AI Automation Readiness Assessment

A framework for evaluating where AI agents and workflow automation can remove real repetitive work from your marketing operations without handing strategy to a black box.

[Start assessment](/services/ai-automation)

Checklist

### Website Growth Audit Checklist

A full-site review across technical health, content quality, conversion paths, tracking integrity, and AI readiness. Identifies the gaps that are most likely to be suppressing organic and paid performance.

[Request an audit](/contact/request-an-audit)

New resources are added regularly.

Every tool here is built from real client work and internal process. If there is a gap in what you need, reach out and we will tell you whether something is in progress or point you to the right starting place.

[Talk to a strategist](/contact/book-a-discovery-call)

Topic engine

## Recommended topics to build from.

- [SEO & GEO Audit Interactive Checklist](/resources/seo-geo-audit-interactive-checklist)
- [AI Visibility Strategy Guide](/resources/ai-visibility-strategy-guide)
- [PPC Audit Scorecard](/ppc-audit-scorecard)
- [What Is Wrong With Your PPC?](/resources/what-is-wrong-with-your-ppc)
- [Technical SEO Priority Matrix](/resources/technical-seo-priority-matrix)
- [Website Migration SEO Checklist](/resources/website-migration-seo-checklist)

Ready when you are

## Build a smarter growth strategy.

An audit takes 15 minutes of your time and gives you a prioritized 30‑60‑90 plan, whether or not we ever work together.

[Request an audit](/contact/request-an-audit)

[Book a discovery call](/contact/book-a-discovery-call)

- No vendor pitch
- Senior strategist call
- Plan you can keep