---
title: "PPC Diagnostic Quiz | Free Audit"
site: "Silverback Marketing"
domain: "silverbackmarketing.com"
type: "Tool"
description: "Free 12-question PPC quiz with instant health score, diagnosis, category breakdown, quick wins, and a downloadable PDF report for Google Ads accounts."
canonical: "https://silverbackmarketing.com/resources/what-is-wrong-with-your-ppc"
markdown: "https://silverbackmarketing.com/resources/what-is-wrong-with-your-ppc.md"
---


Paid media diagnostic

# What is wrong with your PPC?

Twelve sharp questions. One clear diagnosis. Find out whether tracking, structure, waste, landing pages, or bidding is holding your paid media back, then get a prioritized fix plan you can act on today.

## Diagnosis profiles

### Tracking Blindspot

Budget decisions, bid strategies, and creative tests are being made without reliable feedback from CRM, pipeline, or offline conversions. Smart Bidding and PMAX cannot improve what they cannot see.

- Form fills are counted as wins while SQLs and revenue lag or disappear
- Offline conversions and enhanced conversions are missing or delayed
- Platform ROAS looks strong while pipeline quality tells a different story
- No shared source of truth between ads, GA4, and CRM

### Structure Chaos

When structure is unclear, search terms bleed across campaigns, budgets fight each other, and reporting cannot tell you which offers or intents actually drive pipeline.

- Campaign names do not explain intent, offer, or funnel stage
- Multiple campaigns compete for the same queries
- Brand, competitor, and non-brand traffic are blended together
- PMAX or broad campaigns absorb spend with limited visibility

### Waste Machine

Spend is leaking to irrelevant queries, broad match expansions, and low-intent placements. Without disciplined negatives and audience exclusions, efficiency erodes quietly every week.

- Search term reviews happen rarely or never
- Broad match runs without strong negatives or audience guardrails
- Display and PMAX placements include low-quality or irrelevant inventory
- High click volume with weak lead quality and rising CPA

### Conversion Leak

Traffic quality may be acceptable, but landing pages, forms, and offers are not converting at the rate your spend requires. Message mismatch between ads and pages is a common hidden tax.

- Strong CTR with weak conversion rate and high bounce on key pages
- Ads promise something landing pages do not deliver quickly
- Forms are long, slow, or missing trust signals on mobile
- No systematic landing page testing tied to campaign themes

### Bid & Budget Mismatch

Smart Bidding, tROAS, and tCPA only work when conversion volume, value accuracy, and funnel stability support them. Budget is often spread evenly instead of weighted toward proven winners.

- Target ROAS or tCPA targets were set without historical baseline data
- Budget shifts reactively instead of following performance tiers
- Learning periods repeat because of frequent structural changes
- High performers are budget-capped while weak campaigns keep spending

### Healthy Engine

Tracking, structure, and optimization discipline look stronger than most accounts. Focus on testing, creative refresh, audience expansion, and executive reporting to compound gains.

- You may still have room in creative testing velocity
- Audience and offer expansion may be under-explored
- Reporting may not yet connect spend to pipeline forecasting

## FAQs

### How long does the quiz take?

About four minutes. Twelve questions, instant results, and a downloadable report.

### How is this different from the PPC Audit Scorecard?

The quiz finds your primary problem profile. The scorecard is a deeper 40-point account review. Start here, then run the scorecard.

### Is my progress saved?

Yes. Answers stay in your browser until you retake or clear storage.

### Can I share the results?

Yes. Copy the text report or download the PDF for your team.

Ready when you are

## Build a smarter growth strategy.

An audit takes 15 minutes of your time and gives you a prioritized 30‑60‑90 plan, whether or not we ever work together.

[Request an audit](/contact/request-an-audit)

[Book a discovery call](/contact/book-a-discovery-call)

- No vendor pitch
- Senior strategist call
- Plan you can keep