--- title: "Marketing Services | SEO, GEO & PPC" site: "Silverback Marketing" domain: "silverbackmarketing.com" type: "Services Hub" description: "Explore services across SEO, GEO, AI visibility, paid media, web development, analytics, reporting, automation, and full-funnel growth strategy." canonical: "https://silverbackmarketing.com/services" markdown: "https://silverbackmarketing.com/services.md" --- Silverback Services # Strategy-led growth across search, paid, web, and AI. Choose the service area closest to your current growth constraint. Each page connects strategy, execution, reporting, and the next move your team can actually make. [Request an audit](/contact/request-an-audit) [Back to homepage](/) ## Tool stack - Google Search Console - Screaming Frog - SEMRush - GA4 - Claude - Perplexity - ChatGPT - Grok - Gemini - Big Query - Apple - Claude Code - Codex - Cursor - AntiGravity - Cloudflare 01 / Search & AI Visibility ## Search & AI Visibility Grow organic visibility across Google, Bing, AI Overviews, ChatGPT, Gemini, Perplexity, and other discovery platforms. Grow Visibility. Win in search & AI. [View SEO/GEO](/services/seo-and-geo) - [SEO/GEO: We help brands grow organic visibility across Google, AI Overviews, ChatGPT, Gemini, Perplexity, Bing Copilot, and other search and discovery platforms.](/services/seo-and-geo) - [AI Visibility: We help brands improve their visibility across AI-powered search and discovery. By analyzing where your brand appears, we close the gaps that matter.](/services/ai-visibility) - [Content Strategy: We build content systems that help both people and AI understand your brand. Expert content with entity optimization drives lasting authority.](/services/content-strategy) - [Technical SEO: Technical SEO is where search performance starts. We identify crawlability, indexation, site structure, and structured data issues before they cost you rankings.](/services/technical-seo) - [SEO/GEO Reporting: We build reporting systems that turn search, AI visibility, content, and technical SEO data into actionable insights your team can act on.](/services/seo-geo-reporting) - [Website Migration SEO: Website redesigns can create major SEO risk. We help companies preserve rankings, traffic, and search equity during redesigns and CMS changes.](/services/website-migration-seo) 02 / Paid Media ## Paid Media Drive qualified pipeline with campaign management, smarter tracking, CRM feedback, and reporting built around lead quality. Better Data. Better Leads. Spend on quality. [View Paid Media overview](/services/paid-media) - [Paid Media Campaign Management: We manage paid media campaigns focused on generating qualified pipeline through advanced tracking, CRM integration, and audience strategy.](/services/paid-media) - [Google Ads: We manage Google Ads with advanced conversion tracking, CRM integration, offline conversion imports, and Enhanced Conversions for B2B and lead gen.](/services/google-ads) - [Microsoft Ads: Silverback manages Microsoft Ads campaigns to help brands reach high-intent searchers, B2B audiences, and lower-competition markets efficiently.](/services/microsoft-ads) - [Paid Social: We manage paid social campaigns across LinkedIn, Meta, X, and other platforms with audience strategy, creative testing, and CRM integration.](/services/paid-social) - [Retargeting & Audience Strategy: We help brands use first-party data, CRM lists, lifecycle stages, retargeting, exclusions, and audience segmentation to reach the right people efficiently.](/services/retargeting-audience-strategy) - [Paid Media Reporting: Silverback creates paid media reports that connect spend, campaign performance, tracking, CRM feedback, audience quality, and pipeline impact.](/services/paid-media-reporting) 03 / Web & Growth ## Web & Growth Build high-performing websites and conversion experiences that support SEO, paid media, analytics, and pipeline goals. Better Experiences. More conversions. [View Web Design & Development](/services/web-design-development) - [Web Design & Development: Your website should explain what you do, guide users toward action, support search visibility, capture qualified leads, and provide the technical flexibility needed to grow.](/services/web-design-development) - [Website Maintenance: A launch-day website is not a finished asset. Without ongoing maintenance, content goes stale, forms break, tracking drifts, and pages slow down over time.](/services/website-maintenance) - [CRO / Landing Pages: You are already paying for the click. The landing page is where that spend either turns into pipeline or disappears. We build pages that convert qualified visitors.](/services/cro-landing-pages) - [Analytics & Tracking: Better marketing decisions start with trustworthy data. We identify tracking gaps, define meaningful conversion events, and create reliable reporting pipelines from day one.](/services/analytics-tracking) 04 / AI & Automation ## AI & Automation Use AI and automation to streamline marketing workflows, improve consistency, and move faster without sacrificing quality. Start Smarter One practical AI workflow. [View AI & Automation overview](/services/ai-automation) - [AI Automation: We help marketing teams use AI to streamline workflows, improve consistency, and accelerate execution across SEO, GEO, content, and reporting functions.](/services/ai-automation) - [AI Strategy: AI adoption should start with a business question: where can AI help us move faster, make better decisions, improve quality, or reduce manual effort systematically?](/services/ai-strategy) - [Custom AI Agents: We build custom AI agents that streamline marketing workflows, support SEO and GEO initiatives, automate repetitive tasks, and deliver consistent output at scale.](/services/custom-ai-agents) - [Workflow Automation: We help marketing teams streamline recurring workflows, reporting, QA, campaign handoffs, and other data-driven processes using modern automation tools.](/services/workflow-automation) Ready when you are ## Build a smarter growth strategy. An audit takes 15 minutes of your time and gives you a prioritized 30‑60‑90 plan, whether or not we ever work together. [Request an audit](/contact/request-an-audit) [Book a discovery call](/contact/book-a-discovery-call) - No vendor pitch - Senior strategist call - Plan you can keep