--- title: "B2B & ABM Marketing Strategy" site: "Silverback Marketing" domain: "silverbackmarketing.com" type: "Solution" description: "Target-account pipeline with LinkedIn Ads, Microsoft targeting, CRM segments, SEO content, retargeting, and sales-aligned reporting." canonical: "https://silverbackmarketing.com/solutions/b2b-abm-marketing" markdown: "https://silverbackmarketing.com/solutions/b2b-abm-marketing.md" --- Account-Based Growth # B2B and ABM Marketing Built Around Target Accounts Silverback helps B2B teams reach the right accounts with the right message through LinkedIn Ads, Microsoft targeting, CRM segmentation, audience orchestration, SEO content, retargeting, and sales-aligned reporting. Named-account campaigns need more than a list and a few ads. Strong ABM programs connect ICP clarity, account segmentation, audience data, content, landing pages, retargeting, CRM feedback, and reporting so sales and marketing can see how target accounts are moving. [Build an ABM Program](/contact/request-an-audit) [Talk to a Strategist](/contact/book-a-discovery-call) ## Capability focus - ICP definition - Account segmentation - LinkedIn Ads - Microsoft Ads - CRM audiences - HubSpot - Salesforce - Retargeting - SEO content - Landing pages - Sales alignment - Reporting ## Program snapshot - B2B / ABM (Account view) - Accounts: 240 · Target list - Segments: 5 · Active - Next: ICP · Define - Sharper account targeting Why it matters ## ABM fails when targeting is precise but the journey is thin. Named-account campaigns need more than a list and ads. They need segmentation, content, retargeting, landing pages, CRM feedback, and reporting that sales and marketing both trust. - **Target accounts are not segmented by intent or fit** · All accounts receive the same message, regardless of priority or readiness. - **LinkedIn spend is disconnected from sales feedback** · Campaigns may reach the right people without improving sales movement. - **Retargeting does not support buying stages** · Engaged accounts are not nurtured with the next best message. - **Content is not mapped to account needs** · Buyers do not receive proof, perspective, or answers matched to their stage. - **Reporting does not show account movement** · Leadership cannot see whether target accounts are progressing. The system ## Target-account growth needs more than paid media. - **ICP Definition** · Clarify which companies, industries, roles, and buying committees matter most. - **Account Segmentation** · Group accounts by fit, priority, industry, stage, or known engagement. - **Audience Activation** · Use LinkedIn, Microsoft, CRM lists, retargeting, and platform audiences. - **Content and Offers** · Match messaging, proof, and resources to account needs and buyer stage. - **Landing Pages** · Create conversion paths that reflect the account audience and offer. - **Sales Feedback** · Use HubSpot, Salesforce, and sales input to refine targeting and reporting. - **Reporting** · Track engagement, account movement, lead quality, and pipeline contribution where available. Our approach ## We build ABM programs with sales alignment and channel discipline. Silverback combines paid social, Microsoft and LinkedIn targeting, CRM audience logic, SEO content, landing pages, retargeting, and reporting into one ABM motion. ### 01: ICP and Account Segmentation Define the target account universe and segment it by fit, priority, industry, persona, or intent. ### 02: LinkedIn Ads and Paid Social Reach target accounts, roles, and buying committee members with audience-specific messaging. ### 03: Microsoft Audience Targeting Use Microsoft Ads and LinkedIn profile targeting where it can support B2B search and audience reach. ### 04: CRM and Customer Match Audiences Use HubSpot, Salesforce, and eligible first-party lists to support targeting and exclusions. ### 05: Retargeting Sequences Re-engage known and anonymous account activity with stage-appropriate follow-up. ### 06: Sales-Aligned Reporting Report account engagement, audience performance, lead quality, and pipeline movement where available. Framework ## How B2B / ABM Marketing Work Moves Forward ### Define ICP Clarify target industries, company profiles, roles, pain points, and buying committees. ### Segment Accounts Group accounts by fit, priority, stage, engagement, or sales focus. ### Build Audiences Create LinkedIn, Microsoft, CRM, Customer Match, and retargeting audiences where appropriate. ### Launch Campaigns Coordinate paid social, search, retargeting, content, and landing page paths. ### Retarget Engagement Move engaged accounts toward the next message, offer, or conversion step. ### Report Movement Track account engagement, lead quality, sales feedback, and pipeline movement where data allows. Engagement Scope ## What a B2B / ABM Marketing Engagement Can Include Expected outcomes ## What Your Team Can Expect ### Sharper Account Targeting Focus spend and content on accounts that fit the business priority. ### Better Sales and Marketing Alignment Use shared account definitions, feedback loops, and reporting. ### More Efficient LinkedIn Spend Align targeting, messaging, and retargeting with account quality. ### Clear Account-Stage Reporting See how target accounts engage and move through the funnel. ### Stronger Named-Account Pipeline Build a more coordinated path from target account visibility to opportunity. Related solutions ## Related solutions and services. Named-account programs work best when the channels around them align. Pick the path that fits what you need next. - [Lead Generation](/solutions/lead-generation) - [Demand Generation](/solutions/demand-generation) - [Full-Funnel Growth](/solutions/full-funnel-growth) - [AI Visibility Strategy](/solutions/ai-visibility-strategy) Ready when you are ## B2B and ABM Marketing Built Around Target Accounts Silverback Marketing builds B2B and ABM programs using LinkedIn Ads, Microsoft targeting, CRM segmentation, audience orchestration, SEO content, retargeting, and sales-aligned reporting. [Build an ABM Program](/contact/request-an-audit) [Book a Discovery Call](/contact/book-a-discovery-call)