Strategy-led growth across search, paid, web, and AI.
Choose the service area closest to your current growth constraint. Each page connects strategy, execution, reporting, and the next move your team can actually make.
Search & AI Visibility
Grow organic visibility across Google, Bing, AI Overviews, ChatGPT, Gemini, Perplexity, and other discovery platforms.
View SEO/GEOSEO/GEO
We help brands grow organic visibility across Google, AI Overviews, ChatGPT, Gemini, Perplexity, Bing Copilot, and other search and discovery platforms.
Search · GEO · Entity · AuthorityAI Visibility
We help brands improve their visibility across AI-powered search and discovery. By analyzing where your brand appears, we close the gaps that matter.
ChatGPT · Perplexity · Gemini · ClaudeContent Strategy
We build content systems that help both people and AI understand your brand. Expert content with entity optimization drives lasting authority.
Content · Entity · Topical AuthorityTechnical SEO
Technical SEO is where search performance starts. We identify crawlability, indexation, site structure, and structured data issues before they cost you rankings.
Crawl · Schema · Core Web VitalsSEO/GEO Reporting
We build reporting systems that turn search, AI visibility, content, and technical SEO data into actionable insights your team can act on.
Dashboards · Insights · AttributionWebsite Migration SEO
Website redesigns can create major SEO risk. We help companies preserve rankings, traffic, and search equity during redesigns and CMS changes.
Redirects · Rankings · CMS · EquityPaid Media
Drive qualified pipeline with campaign management, smarter tracking, CRM feedback, and reporting built around lead quality.
View Paid Media overviewPaid Media Campaign Management
We manage paid media campaigns focused on generating qualified pipeline through advanced tracking, CRM integration, and audience strategy.
Pipeline · CRM · Tracking · AudienceGoogle Ads
We manage Google Ads with advanced conversion tracking, CRM integration, offline conversion imports, and Enhanced Conversions for B2B and lead gen.
Search · Display · PMax · ShoppingMicrosoft Ads
Silverback manages Microsoft Ads campaigns to help brands reach high-intent searchers, B2B audiences, and lower-competition markets efficiently.
B2B · Bing · LinkedIn · ABMPaid Social
We manage paid social campaigns across LinkedIn, Meta, X, and other platforms with audience strategy, creative testing, and CRM integration.
LinkedIn · Meta · X · CreativeRetargeting & Audience Strategy
We help brands use first-party data, CRM lists, lifecycle stages, retargeting, exclusions, and audience segmentation to reach the right people efficiently.
First-Party · Segments · ExclusionsPaid Media Reporting
Silverback creates paid media reports that connect spend, campaign performance, tracking, CRM feedback, audience quality, and pipeline impact.
Reporting · Attribution · PipelineWeb & Growth
Build high-performing websites and conversion experiences that support SEO, paid media, analytics, and pipeline goals.
View Web Design & DevelopmentWeb Design & Development
Your website should explain what you do, guide users toward action, support search visibility, capture qualified leads, and provide the technical flexibility needed to grow.
Strategy · Design · ConversionWebsite Maintenance
A launch-day website is not a finished asset. Without ongoing maintenance, content goes stale, forms break, tracking drifts, and pages slow down over time.
Updates · Speed · ReliabilityCRO / Landing Pages
You are already paying for the click. The landing page is where that spend either turns into pipeline or disappears. We build pages that convert qualified visitors.
Speed · Testing · ResultsAnalytics & Tracking
Better marketing decisions start with trustworthy data. We identify tracking gaps, define meaningful conversion events, and create reliable reporting pipelines from day one.
GA4 · GTM · Attribution · DashboardsAI & Automation
Use AI and automation to streamline marketing workflows, improve consistency, and move faster without sacrificing quality.
View AI & Automation overviewAI Automation
We help marketing teams use AI to streamline workflows, improve consistency, and accelerate execution across SEO, GEO, content, and reporting functions.
Workflows · Consistency · ScaleAI Strategy
AI adoption should start with a business question: where can AI help us move faster, make better decisions, improve quality, or reduce manual effort systematically?
Planning · ROI · RoadmapCustom AI Agents
We build custom AI agents that streamline marketing workflows, support SEO and GEO initiatives, automate repetitive tasks, and deliver consistent output at scale.
Agents · MCP · Automation · GEOWorkflow Automation
We help marketing teams streamline recurring workflows, reporting, QA, campaign handoffs, and other data-driven processes using modern automation tools.
n8n · Make · Zapier · APINot sure where to start? We will map it with you.
Book a discovery call and we will help you identify the highest-leverage mix across search, paid, web, and AI based on your current goals and constraints.