Zeta Won't Sell Its Data to AI. It Just Bought a GEO Company
Zeta Global's CEO told CNBC it never sells data to LLMs, a day after buying GEO platform Senso. What that two-sided AI strategy means for marketers.
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Templates and checklists your team can use this week.
Start with practical scorecards, matrices, templates, and checklists built for faster diagnosis and clearer prioritization.
Templates
Recommended resources.
Every resource here is built to be useful on a real account today. No gates, no padding, no preamble. Pick the one that matches where you are in the work and use it immediately.
01
Checklist
SEO & GEO Audit Interactive Checklist
A structured walkthrough covering technical health, content answerability, AI citation readiness, and schema coverage. Twelve sections, 86 items, built for real audit work.
Open checklist
02
Checklist
AI Visibility Readiness Checklist
Step-by-step verification of entity clarity, schema coverage, citation-ready content structure, and platform-specific signals across ChatGPT, Gemini, and Perplexity.
Read guide
03
Matrix
Technical SEO Priority Matrix
Maps 40 common technical issues against impact and effort to produce a prioritized remediation list in under 30 minutes. Includes Quick Wins, Projects, and Backlog columns.
Open matrix
04
Template
Executive SEO Reporting Template
A reporting framework built around what leadership actually cares about: pipeline influence, organic share, and trend direction. Cuts data assembly time and surfaces decisions faster.
Get template
05
Checklist
Website Migration SEO Checklist
Pre-launch, launch-day, and 60-day post-launch monitoring steps for redesigns and CMS migrations. Covers redirect mapping, crawl validation, schema migration, and tracking continuity.
Open checklist
06
Scorecard
PPC Audit Scorecard
Forty checkpoints across eight paid media categories. Produces a letter grade per category and an overall account health score you can share with a team or use to brief an agency.
Open scorecard
07
Report
2026 Paid Media Benchmark Report
CPA, CTR, ROAS, and conversion rate benchmarks by channel, industry, and account size. Use it to find out whether your numbers are genuinely underperforming or just missing the right comparison point.
Read the report
08
Quiz
What Is Wrong With Your PPC?
Twelve questions that map to one of six diagnostic problem profiles. Four minutes to a prioritized action list and a shareable scorecard. No login required, no email gate.
Take the quiz
09
Assessment
AI Automation Readiness Assessment
A framework for evaluating where AI agents and workflow automation can remove real repetitive work from your marketing operations without handing strategy to a black box.
Start assessment
10
Checklist
Website Growth Audit Checklist
A full-site review across technical health, content quality, conversion paths, tracking integrity, and AI readiness. Identifies the gaps that are most likely to be suppressing organic and paid performance.
Request an audit
New resources are added regularly. Every tool here is built from real client work and internal process. If there is a gap in what you need, reach out and we will tell you whether something is in progress or point you to the right starting place.
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