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Drive qualified traffic, leads, and revenue with AI-driven paid media strategies.

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Spend on quality.

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Paid media diagnostic

What is wrong with your PPC?

Twelve sharp questions. One clear diagnosis. Find out whether tracking, structure, waste, landing pages, or bidding is holding your paid media back, then get a prioritized fix plan you can act on today.

How to use it

Run the PPC
diagnostic

Three steps. About four minutes. No login required.

About four minutesTwelve questionsNo login requiredFree scorecard report
01
Smart bidding with target CPA set
Manual CPC with bid adjustments
Maximize clicks with no CPA target
Q4 of 12
Step 012 min

Answer twelve questions

Pick the option that best matches how your account runs today. No estimates or guesses; only check what is actually live and confirmed. Each question covers a specific area: structure, bidding, creative, audiences, tracking, or reporting.

No expertise required
02
Account health score
Structure
Bidding
Tracking
Step 02Instant

Review your diagnosis

See your overall health score, letter grade, primary problem profile, and a category-by-category breakdown. The score updates live as you answer so you can see exactly which areas are dragging performance down before you finish.

Score updates in real time
03
PPC Diagnostic Report
StructureA
BiddingC
AudiencesD
Copy report
Step 03One click

Share what you found

Copy a clean text summary to your clipboard with one click, or download a PDF report. Drop it into an email, a Slack message, or a QBR deck so your team agrees on what to fix before anyone starts guessing.

No account or email needed

Ready to find out where your account actually stands? The audit takes about four minutes and gives you a scored, shareable report you can act on the same day without waiting for an agency review or a discovery call.

How it works

How the PPC
diagnostic works.

Twelve questions across tracking, structure, keywords, creative, landing pages, and bidding. Then a clear read on what is holding performance back and a prioritized list of what to fix first.

01
TrackingA
StructureB
KeywordsC+
BiddingD
CreativeB-
Landing pg.C
Step 016 categories

Six categories, one pass

Questions cover tracking, structure, keywords, creative, landing pages, and bidding. These are the six layers that explain wasted spend or weak pipeline in most accounts. Answer only what is actually live and confirmed in the account today.

Category scores generated
02
Waste MachineBudget leaking through unqualified clicks
Tracking BlindspotOptimizing without reliable data
Conversion LeakTraffic arriving but not converting
Step 026 profiles

Profiles, not opinions

Your answers map to one of six diagnostic problem profiles: Tracking Blindspot, Waste Machine, Conversion Leak, and more. Each profile comes with a description of the symptoms you are most likely seeing right now and what typically causes them.

Primary profile identified
03
Action Plan: Waste Machine
Audit negative keyword lists for gapsQuick win
Review search term reports weeklyQuick win
Tighten audience exclusions by segmentProject
Step 03Action plan

Built to lead action

Every result includes the symptoms your profile typically produces, a set of quick wins you can start this week, and links to the full PPC scorecard or a paid media audit when you need more depth. The output is designed to be shared with a team or an agency, not just read once and closed.

Prioritized fix list included

Twelve questions, four minutes, a diagnosis you can act on today. No account access needed. No email required to see your results. Just answers to what is actually breaking your campaigns.

FAQ

Questions about the
PPC diagnostic

Everything you need to know before you run your audit.

Questions4 answers

About four minutes. Twelve questions, instant results, and a downloadable report.

Ready when you are

Build a smarter
growth strategy.

An audit takes 15 minutes of your time and gives you a prioritized 30‑60‑90 plan — whether or not we ever work together.

No vendor pitchSenior strategist callPlan you can keep