AI Governance & Responsible AI.

Our approach to artificial intelligence is built on these core principles:

• Human expertise comes first.
• Client confidentiality is never compromised.
• AI assists professionals rather than replacing them.
• Transparency builds trust.
• Security is integrated into every workflow.
• Accuracy is verified through human review.
• Responsible use always outweighs convenience.

Artificial intelligence is a productivity tool that supports our team. It is not a substitute for professional judgment, strategic thinking, or technical expertise.

Final decisions regarding strategy, technical recommendations, SEO, GEO, AI visibility, website development, automation, paid media, analytics, content, and client deliverables are made by qualified professionals.

Every deliverable that benefits from AI assistance is reviewed by a qualified professional before it is delivered to a client.

Depending on the engagement, our review process may include verification of:

• Technical accuracy
• Factual accuracy
• Strategic alignment
• Client objectives
• Brand consistency
• Writing quality
• Source validation
• SEO and AI visibility best practices
• Platform-specific requirements
• Regulatory or compliance considerations where applicable

Where appropriate, multiple rounds of review are completed before a deliverable is approved.

Every client-facing deliverable is ultimately reviewed, approved, and accepted by a human professional.

Protecting confidential client information is one of our highest priorities.

Silverback Marketing does not knowingly submit confidential client information, proprietary business information, trade secrets, customer information, credentials, source code, financial information, personally identifiable information (PII), protected health information (PHI), or other non-public materials into publicly accessible AI systems or consumer AI platforms where such information could reasonably:

• Be retained beyond the request.
• Be used to train public AI models.
• Become accessible to other users.
• Be exposed outside authorized processing environments.

When AI tools are incorporated into our workflows, we make reasonable efforts to use platforms and configurations that provide appropriate privacy, security, and enterprise data protections.

Whenever practical, Silverback Marketing prioritizes AI platforms that provide:

• Enterprise privacy controls
• No public model training using submitted data
• Secure authentication
• Encryption during transmission and storage
• Administrative controls
• Audit capabilities
• Commercial data protection commitments

We continually evaluate AI vendors and reserve the right to discontinue use of any technology that no longer meets our security, privacy, or governance standards.

Before using AI-assisted workflows, we evaluate the sensitivity of information involved.

Information may be classified as:

• Public
• Internal
• Confidential
• Restricted

Restricted or confidential information receives additional handling procedures and may be excluded from AI-assisted workflows where appropriate.

When AI technologies are used, we strive to share only the minimum information reasonably necessary to complete the task.

Whenever practical we:

• Remove unnecessary identifiers.
• Abstract sensitive information.
• Limit client-specific context.
• Exclude confidential details that are not required.
• Sanitize prompts before submission.

Data minimization is a core component of our AI governance process.

All client information is handled in accordance with our contractual confidentiality obligations and internal security practices.

The use of AI does not reduce or alter our commitment to protecting confidential information.

Employees, contractors, and partners are expected to follow established confidentiality requirements regardless of whether AI tools are involved.

Artificial intelligence systems can occasionally generate inaccurate, incomplete, outdated, or fabricated information.

For that reason:

• AI-generated output is treated as draft material.
• Facts are independently verified when appropriate.
• Technical recommendations are validated.
• Strategic conclusions are reviewed.
• Citations and references are checked where practical.
• Client deliverables undergo quality assurance before delivery.

Human expertise remains responsible for every final recommendation.

When appropriate, we may disclose that artificial intelligence assisted portions of a workflow.

Regardless of whether AI was used, Silverback Marketing remains fully responsible for the quality, accuracy, completeness, and integrity of every client deliverable.

The use of artificial intelligence does not alter ownership rights established under client agreements.

Unless otherwise agreed in writing:

Clients retain ownership of:

• Their intellectual property
• Their business information
• Materials they provide
• Deliverables transferred under applicable agreements

Silverback Marketing retains ownership of:

• Proprietary methodologies
• Frameworks
• Templates
• Internal documentation
• Prompt libraries
• Automation workflows
• Software
• Internal tools
• Research methodologies
• Operational processes

Silverback Marketing maintains commercially reasonable administrative, technical, and organizational safeguards intended to protect client information.

These safeguards may include:

• Role-based access controls
• Multi-factor authentication
• Secure storage
• Encryption where appropriate
• Principle of least privilege
• Internal quality assurance
• Vendor security evaluations
• Periodic workflow reviews
• Secure development practices

Although no technology can eliminate all risk, we continuously improve our security posture to reduce risk and protect client information.

Team members using AI technologies are expected to:

• Protect client confidentiality.
• Follow internal security procedures.
• Verify AI-generated information.
• Exercise professional judgment.
• Report inaccuracies or concerns.
• Use approved AI workflows.
• Respect intellectual property rights.
• Follow applicable laws and regulations.

AI is intended to enhance professional work, not replace thoughtful analysis or human expertise.

Silverback Marketing is committed to using AI responsibly and ethically.

We strive to:

• Protect client confidentiality.
• Respect intellectual property.
• Reduce bias where reasonably possible.
• Promote transparency.
• Improve accuracy.
• Maintain meaningful human oversight.
• Use AI in ways that strengthen professional integrity and client trust.

Artificial intelligence technologies evolve rapidly.

Silverback Marketing regularly reviews:

• Emerging AI technologies
• Security controls
• Privacy practices
• Industry guidance
• Regulatory developments
• Internal governance standards
• Quality assurance procedures

We continually refine our AI governance program to improve security, reliability, accuracy, and client outcomes.

This policy may be updated periodically to reflect changes in technology, applicable laws, industry best practices, security standards, or our internal governance procedures.

The Effective Date at the top of this policy reflects the latest revision.

Questions regarding this AI Governance & Responsible AI Policy may be directed to Silverback Marketing using the contact information available on our website.