Silverback Marketing is committed to the responsible, ethical, and secure use of artificial intelligence.
Protecting our clients' confidential information is a core principle of our business.
We do not knowingly submit confidential client information, proprietary business information, trade secrets, customer data, or other non-public materials into publicly accessible AI systems or consumer AI platforms where such information could be retained, used for model training, or become accessible outside of authorized processing.
When artificial intelligence is used within our workflows, it is used under controlled processes designed to protect confidentiality, privacy, and data security.
Every deliverable that benefits from AI assistance undergoes human review before it is delivered to a client. Depending on the nature of the work, our review process may include multiple rounds of verification for:
- Technical accuracy
- Factual correctness
- Strategic alignment
- Brand consistency
- Quality assurance
- Client-specific requirements
- Regulatory or platform compliance, where applicable
Final recommendations, strategies, analyses, reports, technical audits, content, automation workflows, and deliverables are reviewed and approved by qualified professionals before they are provided to clients.
Silverback Marketing continually evaluates the technologies we use and reserves the right to limit, modify, or discontinue the use of any AI platform that does not meet our standards for confidentiality, security, privacy, reliability, or responsible data handling.
While we implement commercially reasonable administrative, technical, and organizational safeguards designed to protect client information, no electronic system can be guaranteed to be completely secure.