Brands Are Raising Ad Budgets Over AI Search. Most Skip the Cheap Fix
State Farm, Mercedes-Benz and Hoka are spending on brand partly to win AI answers. Why share of model is hard to measure, and the fix to do first.
Read now →Reporting
Reporting guides that turn marketing data into decisions.
These guides focus on the reporting signals executives actually need: what changed, why it changed, what it means, and what to do next.
Reporting
Recommended resources.
Three reporting tools built for teams that need to communicate performance clearly to leadership without spending half the week assembling data or explaining what the numbers mean.
+34%Organic sessions
18SQLs from organic
Branded
+12%
Non-branded
+28%
01
Template
Executive Reporting Template
A reporting framework built around what leadership actually needs: pipeline influence, cost per SQL, trend direction, and what to do about it. Cuts assembly time significantly.
- Built around pipeline, not just sessions
- Pre-built trend and commentary sections
- Works with GA4, HubSpot, and Salesforce data
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Organic share of pipeline38%+6pp
AI citation score74/100New
Cost per organic SQL$148Flat
02
Template
Executive SEO Reporting Template
SEO reporting built for stakeholders who do not live in Search Console. Translates rankings and traffic into organic pipeline share, cost per SQL, and recommendations leadership can act on.
- Organic pipeline and SQL attribution section
- AI visibility and GEO scoring included
- Month over month and quarter over quarter views
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Metrics executives actually care about
Organic share of total pipeline
Cost per qualified opportunity
Channel contribution to revenue
Keyword rankingsSkip
03
Guide
SEO Reporting Metrics Executives Actually Care About
A guide to replacing session counts and ranking tables with the three metrics leadership will actually use to make budget and strategy decisions. With explanations of how to pull each one.
- Which metrics to cut from your next deck
- How to source organic pipeline data from GA4 and CRM
- A one-page summary format that gets read
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Reporting is only useful if someone acts on it. Every template here is built around the question leadership will actually ask: is the program working, and what should we do differently next quarter?
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Getting Found vs. Getting Cited: We Fact-Checked the Viral Chart
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