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This is where we publish the thinking behind our client work: deep, practical guidance on SEO, GEO, paid media, and the measurement that connects it all. Every article starts with a real question growth teams face, then delivers a clear answer you can use in your next audit, planning session, or executive conversation.
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Search & AI Visibility · GEO Strategy
Zuckerberg's Superintelligence Manifesto: A Marketer's Read
Mark Zuckerberg's superintelligence manifesto, summarized and assessed: the arguments that hold up, the ones that do not, and what it means for AI search.
Search & AI Visibility · GEO Strategy
The ChatGPT Citation Crash Recovered. The Rules Did Not.
ChatGPT brand citations fell 41 percent after ads launched, then recovered. The source mix that came back is different, and it has not shifted back.
Search & AI Visibility · Weekly Roundup
Two Unconfirmed Updates and an Executive Exodus: The Week in SEO, GEO, and AI Visibility (August 3 to 7, 2026)
Two unconfirmed Google volatility waves, Jeff Dean's exit, Shopify's AI traffic tripling, and the AI Mode queries hiding in Search Console.
Search & AI Visibility · GEO Strategy
Google Published Its AI Search Playbook. Here Is What It Says.
Inside Google's official generative AI guide, the new Search Console AI report, and the agent rules that now decide whether your site gets seen.
Search & AI Visibility · GEO Strategy
AI Visibility Is Built on SEO, Not a Replacement for It
AI Overviews, ChatGPT, and Perplexity still lean on crawlability, structure, and authority, the same fundamentals SEO has used for decades.
Search & AI Visibility · GEO Strategy
Reddit Is to GEO What DMOZ Was to SEO?
Reddit dominates AI citations today. History says proxy signals expire. What the DMOZ era teaches marketers about building durable GEO and SEO together.
Search & AI Visibility · Weekly Roundup
Half the Searches, Half the Clicks: The Week AI Overviews Crossed the Line (July 27 to 31, 2026)
AI Overviews now hit nearly half of Google searches, Platform properties goes global, and the Claude chat leak teaches a robots.txt lesson.
Search & AI Visibility · Weekly Roundup
Billions of Clicks and a Billion-Dollar Fine: The Week in SEO, GEO, and AI Visibility (July 20 to 24, 2026)
Google defends its AI clicks, publishers weigh blocking it, Brussels lands a one billion dollar DMA fine, and Gemini 3.5 Flash-Lite hits Search.
Search & AI Visibility · Site Migrations
Rebuild Without the Ranking Wreck: How to Protect Your SEO and KPIs During a Website Redevelopment
A website redevelopment does not have to cost you rankings. Benchmark, map every URL, preserve your signals, and launch a rebuild that holds its SEO.