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Latest articles and guides.

This is where we publish the thinking behind our client work: deep, practical guidance on SEO, GEO, paid media, and the measurement that connects it all. Every article starts with a real question growth teams face, then delivers a clear answer you can use in your next audit, planning session, or executive conversation.

Showing 9 of 67 articles

Search & AI Visibility · GEO Strategy

Brands Are Raising Ad Budgets Over AI Search. Most Skip the Cheap Fix

State Farm, Mercedes-Benz and Hoka are spending on brand partly to win AI answers. Why share of model is hard to measure, and the fix to do first.

October 202610 min read

Mike Larchick

A calendar page showing October 5 to 9 beside a search results page and a chat window with a product card

Search & AI Visibility · Weekly Roundup

Spam Update Ends, ChatGPT Goes Visual: Oct 5 to 9, 2026

Google's spam update finished after 14 days, Google published crawl and recovery timelines, and ChatGPT added visual ads, labels and a new interface.

October 20269 min read

Russ Wittmann

A hand-drawn two-part diagram labeled found and cited, with a single root system connecting both halves underneath

Search & AI Visibility · SEO & GEO

Getting Found vs. Getting Cited: We Fact-Checked the Viral Chart

A viral chart splits SEO and AI citations into 14 boxes. We checked each one against Google, OpenAI and the research. Ten hold up. Four need fixing.

October 202611 min read

Russ Wittmann

Four empty discussion forum panels marked as removed beside an AI answer card whose citation links have gone gray

Search & AI Visibility · GEO Strategy

Reddit Banned a GEO Experiment. Gaming AI Visibility Is a Losing Bet

A Reddit GEO test built on injected engagement was banned in 60 days. Here is why gaming AI citations fails, and what durable AI visibility takes.

October 202611 min read

Russ Wittmann

A single search question branching into ten parallel sub-queries that feed ranked web pages into an AI-generated answer

Search & AI Visibility · AI Search

One Question, Ten Searches: Why AI Just Made SEO More Important

AI answer engines turn one question into many searches. Here is what query fan-out means for SEO, what the data shows, and where the argument breaks.

October 202611 min read

Andy Ball

AI & Automation · Content Quality & E-E-A-T

Your AI Isn't Bad at Writing. Your Prompt Is.

Why the same AI gives two people very different answers, and how to move from a bad prompt to the best one with context files and clarifying questions.

October 202611 min read