Search & AI VisibilitySEO Has Died Nine Times Since 1997. Someone Should Tell t…11 min read
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This is where we publish the thinking behind our client work: deep, practical guidance on SEO, GEO, paid media, and the measurement that connects it all. Every article starts with a real question growth teams face, then delivers a clear answer you can use in your next audit, planning session, or executive conversation.
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Search & AI Visibility · SEO & GEO
SEO Has Died Nine Times Since 1997. Someone Should Tell the Money.
SEO has been declared dead once a year since 1997. We checked every obituary against the data, including the one where the panic is genuinely justified.
Search & AI Visibility · Content Quality & E-E-A-T
AI Amplifies the Foundation You Give It. Your Website Is That Foundation.
AI does not fact-check your site, it repeats it. How to treat your content like the data layer it has become, and where humans still have to intervene.
Search & AI Visibility · GEO Strategy
Great Advice. For Google. The Other Engines Didn't Get the Memo.
Google says skip llms.txt, skip GEO schema, just do SEO. That is correct for Google. Here is what the evidence says about ChatGPT, Perplexity, and Copilot.
Search & AI Visibility · Weekly Roundup
One Web, Two Rulebooks: The Week in SEO, GEO, and AI Visibility (August 24 to 28, 2026)
Google carved Europe out of its site reputation policy, confirmed goto redirect links, and a judge called AI Overviews unfair. The week of August 24, 2026.
Search & AI Visibility · GEO Strategy
Google Says GEO and AEO Are Just SEO. Here Are the Four Places That Stops Being True.
Google's own guide says optimizing for AI search is still SEO. That is true for Google. Here is where it breaks down on every other engine.
Search & AI Visibility · Algorithm Updates
Google Now Runs Spam Updates in Three Days. Recovery Still Takes Months.
Google's August 2026 spam update finished in under three days. Here is what spam updates target, what they skip, and why recovery takes months.
Search & AI Visibility · Video & AI Search
YouTube Is Already the Most-Cited Domain in Google's AI Answers. Your Video Descriptions Are the Reason You Are Not In Them.
YouTube is the most cited domain in Google's AI answers, yet most brands stay invisible. The text around your video decides whether it gets cited.
Search & AI Visibility · GEO Strategy
You Can Rank #1 on Google and Be a Blank Page to ChatGPT: Why Businesses Go Invisible in AI Search
Rankings look fine while ChatGPT recommends your competitors. The mostly technical, mostly measurable reasons businesses go invisible in AI search.
Search & AI Visibility · Weekly Roundup
Reddit Nearly Vanished From ChatGPT and Google Shipped a Spam Update: The Week in SEO, GEO, and AI Visibility (August 17 to 21, 2026)
Google's three-day spam update, Reddit's 86% ChatGPT citation collapse, Gemini 3.7 Flash in AI Mode, ChatGPT Ads in Europe, and a JSON-LD parsing change.