Search & AI VisibilityAI Training Opt-Outs, AI Mode Ads and Earnings: Oct 26 to…12 min read
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This is where we publish the thinking behind our client work: deep, practical guidance on SEO, GEO, paid media, and the measurement that connects it all. Every article starts with a real question growth teams face, then delivers a clear answer you can use in your next audit, planning session, or executive conversation.
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Search & AI Visibility · Weekly Roundup
AI Training Opt-Outs, AI Mode Ads and Earnings: Oct 26 to 30, 2026
Google, Bing, OpenAI and Anthropic back one AI training opt-out, AI Mode ads go global, and Google says AI Mode earns less per search.
Search & AI Visibility · SEO & GEO
GEO Is SEO, So Stop Treating Them Apart. Here Is the Real Gap
Google, Microsoft and OpenAI all describe AI search visibility as SEO. Here is the evidence, plus the four places where the work does diverge.
Web & Growth · Web Development
Black Wednesday and PHP2Shell: What Website Owners Should Do Now
PHP2Shell, stolen AI keys and four more emergencies hit October 21. What happened, what was overhyped, and the fixes that protect your site and rankings.
Search & AI Visibility · Weekly Roundup
GEO Doubts, Agentic Search and a PHP Emergency: Oct 19 to 23, 2026
ChatGPT sends under 1% of Google's traffic, Pichai pitches one agentic box, and AI Overviews now show on 88% of tracked commercial keywords.
Search & AI Visibility · SEO & GEO
SEO Fundamentals First: The Build Order for AI Search Visibility
Five SEO fundamentals decide whether AI search can find you. Here is the build order, a pass test for each step, and when AEO and GEO start to pay off.
Search & AI Visibility · Weekly Roundup
AI Links, Lost ChatGPT Clicks and Poisoned SERPs: Oct 12 to 16, 2026
Google adds links to AI Mode, a ChatGPT bug relabels referral traffic, and rank trackers get fed bad SERPs. What changed Oct 12 to 16, 2026.
AI & Automation · Reporting & Strategy
You Bought the AI. Nobody Changed the Work.
Nearly every large company uses AI, yet few see profit from it. The 2026 data says the difference is workflow redesign, not better tools.
Search & AI Visibility · GEO Strategy
AI Doesn't Rank Your Website. It Decides Whether to Vouch for You
AI search is shifting SEO from authority to reputation. What the evidence says about reviews, mentions, listicles and Reddit, and what to build first.
Search & AI Visibility · GEO Strategy
Zeta Won't Sell Its Data to AI. It Just Bought a GEO Company
Zeta Global's CEO told CNBC it never sells data to LLMs, a day after buying GEO platform Senso. What that two-sided AI strategy means for marketers.