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Search & AI Visibility

Grow organic visibility across search engines and AI discovery platforms.

Grow Visibility.
Win in search & AI.

Paid Media

Drive qualified traffic, leads, and revenue with AI-driven paid media strategies.

Better Data. Better Leads.
Spend on quality.

Web & Growth

Build high‑performing websites and conversion experiences that drive results.

Better Experiences.
More conversions.

AI & Automation

Use AI and automation to streamline marketing workflows, improve consistency, and move faster.

Start Smarter
One practical AI workflow.

Solutions

Strategic solutions aligned to your business goals and growth objectives.

Solutions built around your goals.
Strategies built for growth.
Strategy guide
Need help choosing the right solution?

Talk to a strategist to find the best path for your goals.

Book a Discovery Call →

Resources

Actionable insights, guides, and tools to help you grow.

Knowledge. Tools. Strategies.
Everything you need to grow.

About

Learn about Silverback Marketing and what makes us different.

Strategy‑led. Data‑driven.
Results‑focused.

Contact

Let's start a conversation. We're here to help you grow.

Ready to grow?

Tell us about your goals and we'll build a plan that delivers results.

Get Started
Who we are

Strategy-led digital marketing for measurable growth.

Silverback Marketing is a boutique digital marketing agency built around customized strategy, senior-level execution, transparent reporting, and measurable business outcomes.

Perspective

Not the 800 lb. gorilla. A boutique firm, genuinely passionate.

Contrary to what our name might suggest, we're not the "800 lb. Gorilla" in our space. Rather, we're a boutique online marketing firm that's genuinely passionate about every facet of the digital marketing ecosystem.

2007Building and marketing online
Start-up to F500Experience at every scale
Data-drivenAnalytics at the core
01Our goal

Educate and guide

Our goal is to educate and guide our clients in leveraging the Internet's incredible reach and unique ability to engage target markets at the various points where relevance and common interest align to create profitable business transactions.

02Since 2007

Seasoned across every scale

The Silverback Marketing team has been building, optimizing, and marketing web sites since 2007. Our experience ranges from small Internet start-ups to Fortune 500 companies and just about everything in between. We are a data-driven firm composed of skilled and seasoned online marketing professionals that are highly motivated to understand our customers and assist in solving their unique online marketing challenges.

03Methodology

Analytics and empirical analysis

Analytics and empirical analysis are deeply rooted in the core methodologies of our firm. We understand how to isolate, organize, and interpret critical marketing data to design and execute successful online marketing campaigns that measurably improve customer acquisition and capture "found" sales revenue.

As the Internet evolves and technologies emerge and converge, it's important to align your company with business partners that remain current within their core competencies. We invite you to canvas our web site to learn more about us and urge you to contact us if you feel our skill set would be of benefit to your business.

Contact Silverback
Operating rhythm

How the work moves forward.

The stack is not a feature list. It is an operating system for the program. These six steps repeat every engagement cycle, powered by the right tools at each stage so nothing gets missed and nothing gets invented on the fly.

WeeklyMonthlyQuarterly
01
Step 01

Understand the business

Map goals, constraints, and competitive context before touching a single deliverable.

Quarterly
02
Step 02

Find leverage

Identify the 20% of moves that drive 80% of results. Not everything can happen at once.

Monthly
03
Step 03

Build the plan

A prioritized 90-day roadmap with clear owners, milestones, and success criteria.

Monthly
04
Step 04

Execute with context

Ship work that reflects your brand, audience, and competitive position. Not generic templates.

Ongoing
05
Step 05

Report clearly

Plain-language reporting tied to business outcomes. Not vanity metrics that obscure what's real.

Weekly
06
Step 06

Improve continuously

Every sprint closes with a retrospective. What worked, what to cut, what to double down on next.

Monthly + quarterly

This is not a one-time engagement model. The six steps repeat every cycle because markets change, algorithms update, and what worked last quarter may not be what moves the needle this quarter. The same loop, running cleanly, is how performance compounds.

Meet the team

Driving your
success.

Every recommendation, strategy, and deliverable is backed by experienced professionals across web, search, AI, paid media, analytics, creative, and growth. Get to know the people committed to helping your business succeed.

Andy Ball, Founder and CEO of Silverback MarketingFounder & CEO

Andy Ball

Founder & CEO

Helping companies align business process, marketing strategy and AI-powered digital execution to achieve measurable growth.

StrategySEO/GEOPaid MediaAIAnalytics
LinkedIn
Mike Larchick, SVP at Silverback MarketingSVP

Mike Larchick

SVP

Driving growth through AI, analytics and digital strategy. Connecting data and channel performance to real pipeline outcomes.

Paid MediaSEOGEOGA4GTM
LinkedIn
Russ Wittmann, SVP of Technology at Silverback MarketingSVP of Technology

Russ Wittmann

SVP of Technology

Helping brands become the source AI cites. Building the technical layer where GEO, AIO, and AI search strategy converge.

GEOAIOTechnical SEOAI Search
LinkedIn
Leanne Rich, Senior Content Strategist and SEO Specialist at Silverback MarketingSenior Content Strategist

Leanne Rich

Senior Content Strategist & SEO Specialist

Engineering content strategy for SEO, GEO, and AEO to get brands found in search and mentioned by name in AI.

Content StrategySEOGEOAEO
LinkedIn
Ready when you are

Build a smarter
growth strategy.

An audit takes 15 minutes of your time and gives you a prioritized 30‑60‑90 plan — whether or not we ever work together.

No vendor pitchSenior strategist callPlan you can keep