Andy Ball

Andy Ball is the founder and CEO of Silverback Marketing. He has spent 27 years in digital marketing and has seen every major shift in how buyers find businesses online.

Andy started his career in 1999 at Traffic Results, an early search marketing firm, before Google became how the world searched. He went on to business development at MyGeek. He then moved to USWeb, where he rose from VP of Business Development to President and ran the company for six years. In 2007 he founded Silverback Marketing in Queen Creek, Arizona, and built it into a data-driven digital marketing agency serving B2B, CPG, ecommerce and consumer brands, from complex sales cycles to fast-moving retail. Silverback's proprietary SEO, GEO and AI technology powers every strategy, from search and AI visibility to paid media, AI-powered Next.js web development and automation. Every decision is backed by data and measured by what matters most: more leads, more sales and real growth.

Now Andy is guiding clients through the biggest change since he started: buyers researching purchases in ChatGPT, Gemini and Google's AI Overviews. Rather than resell other companies' tools, he has Silverback building its own.

The agency created the AI Readiness Kit (opens in a new tab), an open toolkit and MCP server that helps AI assistants accurately understand and cite a brand, and the Silverback GEO Audit, which scores how visible any website is to AI search. Brands across CPG, ecommerce, SaaS, insurtech, financial services and a range of other industries rely on him for senior strategic counsel.

Andy studied at the University of Oregon and lives in Queen Creek. Family comes first for him: he has been happily married since 2000 and is the proud father of two boys. Outside the office, he coaches football, hits the slopes whenever he can, and is a die-hard fan of every Philadelphia team and the Oregon Ducks.