Paid media resources

Paid media tools for stronger pipeline and cleaner decisions.

Diagnose wasted spend, benchmark your accounts, and get a prioritized fix list, three free tools built for practitioners who need answers, not another dashboard.

Start the PPC quiz Run the scorecard

Paid media resources

Recommended resources.

Three tools that work alongside the diagnostic. Each one gives you a deeper cut at the problem your profile identified so you have somewhere concrete to go after the quiz.

PPC Audit Scorecard

Forty checkpoints across eight categories. Get a letter grade per category and an overall score you can share with your team or leadership.

40 checkpoints across 8 categories
Letter grade per category plus overall score
One-click shareable text report

Open scorecard

2026 Benchmark: CPA by channel

Social

Display

2026Paid media benchmarks

Report

2026 Paid Media Benchmark Report

CPA, CTR, ROAS, and conversion benchmarks by channel and industry. Find out whether your numbers are genuinely weak or just missing the right comparison.

Search, social, display, and LinkedIn data
Broken out by industry and account size
Updated with 2026 figures

Read the report

Question 1 of 12 · Tracking and Measurement

Yes, CRM imports are in place

Sometimes, but data is incomplete

No, we optimize on form fills

Quiz

What Is Wrong With Your PPC?

Twelve questions. Four minutes. A diagnostic profile that names the primary problem and gives you a prioritized fix list without needing an agency review first.

6 diagnostic problem profiles
Quick wins you can start this week
No login or email required

Take the quiz

Need a deeper diagnosis than the quiz provides? The full PPC scorecard runs 40 checkpoints and gives you a shareable breakdown you can use in a team review or agency briefing.

Open the full scorecard

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