Lead Generation
For teams that need more qualified opportunities. Turn search demand, paid traffic, landing pages, tracking, and CRM feedback into a measurable lead generation system.
Solutions by Outcome
Growth Solutions Built Around Business Outcomes
Choose the outcome closest to your growth constraint. Silverback assembles the right mix of SEO/GEO, paid media, web, CRO, analytics, AI automation, and reporting to help your team move from scattered tactics to a clearer growth system.
Outcome selector
Start with the outcome you need to improve.
Most agencies ask you to choose a service. We think that is the wrong starting point. Tell us what you are trying to fix or grow and we will show you which combination of channels, strategies, and tactics gives you the best shot at getting there. Every engagement is scoped around a business outcome, not a channel budget.
Lead Generation
Lead Generation
For teams that need more qualified opportunities. Turn search demand, paid traffic, landing pages, tracking, and CRM feedback into a measurable lead generation system that improves month over month.
For teams with pipeline targets and a conversion problemExplore Lead GenerationDemand Generation
Demand Generation
For teams that need more consistent market presence and future pipeline. Create and capture demand through coordinated search, content, paid media, social, retargeting, audience building, and reporting.
For teams building category presence and future demandExplore Demand GenerationBrand Awareness
Brand Awareness
For teams that need to be easier to find, remember, compare, and trust. Build visibility across organic search, AI answers, paid social, video, content, and retargeting so more buyers know you exist.
For teams that are underrecognized in their categoryExplore Brand AwarenessFull-Funnel Growth
Full-Funnel Growth
For teams that need the buyer journey to work together. Connect awareness, consideration, conversion, retention, paid media, SEO/GEO, web, CRO, analytics, and reporting into one accountable growth system.
For teams ready to connect every channel to revenueExplore Full-Funnel GrowthB2B / ABM
B2B / ABM Marketing
For teams that need to reach specific target accounts. Align ICPs, account lists, LinkedIn Ads, Microsoft targeting, CRM segmentation, retargeting, and sales-aligned reporting around the accounts that matter most.
For teams selling to named accounts and buying committeesExplore B2B / ABM MarketingAI Visibility
AI Visibility Strategy
For teams that need to show up in AI discovery. Improve how AI systems understand, summarize, cite, and name the brand across AI-powered search and answer platforms including ChatGPT, Gemini, and Perplexity.
For teams not appearing in AI-generated answersExplore AI Visibility StrategyNot sure where to start
Most of our clients come in with a symptom, not a strategy. That is fine. We can usually figure out which outcome fits your situation within the first conversation and give you a clear picture of what a realistic program looks like.
Start a conversation
No commitment. No pitch deck. Just a conversation.
Comparison matrix
Different outcomes need different channel mixes.
Picking the right combination of channels matters more than picking the best individual channel. This matrix shows what each outcome actually requires so you can see exactly which workstreams we connect to solve each problem before we ever get on a call.
SEO/GEOPaid MediaContentCRO/WebAnalyticsAI/GEO
01
Lead Generation
The question we answer
Core workstreamsHow do we generate more qualified opportunities and move them into pipeline?
- SEO / GEO
- Paid search
- Landing pages
- CRO
- Tracking
- CRM feedback
- Reporting
02
Demand Generation
The question we answer
Core workstreamsHow do we create more consistent market demand and build a reliable future pipeline?
- Content
- Paid social
- Paid search
- Retargeting
- Audience building
- Reporting
03
Brand Awareness
The question we answer
Core workstreamsHow do we become easier to find, remember, compare, and trust across every channel buyers use?
- SEO authority
- AI visibility
- Paid social
- Video
- Content
- Retargeting
04
Full-Funnel Growth
The question we answer
Core workstreamsHow do we make the entire growth system work together and measure it all against real revenue?
- SEO / GEO
- Paid media
- Web / CRO
- Analytics
- AI automation
- Reporting
05
B2B / ABM Marketing
The question we answer
Core workstreamsHow do we reach and influence the specific target accounts and buying committees that matter most?
- ICP segmentation
- LinkedIn Ads
- Microsoft Ads
- CRM lists
- Content
- Retargeting
06
AI Visibility Strategy
The question we answer
Core workstreamsHow do we become visible in AI-generated answers and get cited by ChatGPT, Gemini, and Perplexity?
- GEO
- Schema
- Entity clarity
- Content strategy
- Technical SEO
- Platform monitoring
Need help choosing
Most programs need more than one of these outcomes working at the same time. We can help you figure out which combination makes sense for your stage, your budget, and what you are actually trying to fix this year.
How we build solutions
We start with the business constraint, then build the right system.
A lot of marketing programs are assembled from whatever services were already being bought. We do not work that way. Every engagement starts by figuring out what is actually holding growth back, then we build a program specifically around fixing that problem. Five steps, every time, with no gaps between the diagnosis and the work.
01
Step 01 / Diagnose
Diagnose the Constraint
Identify whether the issue is visibility, demand, lead quality, conversion, tracking, reporting, or funnel alignment. Most teams are solving the wrong problem.
Constraint report02
Step 02 / Map
Map the Growth System
Connect the channels, pages, data sources, audiences, and reporting inputs that influence the outcome. Show exactly how the parts need to work together.
Growth system map03
Step 03 / Prioritize
Prioritize the Work
Separate high-impact fixes from lower-priority cleanup so the first 30 to 90 days are clear, sequenced, and focused on what moves the needle fastest.
90-day roadmap04
Step 04 / Build
Build the Channel Mix
Assemble the right mix of SEO/GEO, paid media, web, CRO, analytics, AI automation, and reporting. Only include what the outcome actually requires.
Active program05
Step 05 / Measure
Measure What Matters
Track performance against qualified leads, demand signals, visibility, pipeline, and next-step priorities. Report on what changed and what to do next.
Monthly reportingHow it starts
A conversation about what you are actually trying to fix
No RFP required. No commitment to buy.
The result
A program built around your constraint, not our service menu.
Diagnose · Map · Prioritize · Build · Measure
Start the conversationTypical first deliverable
A constraint report and 90-day roadmap within the first two weeks
Clear on what to fix and in what order before any work begins.
InsightsInsights your team
Browse all insightsInsights your team
can apply this week.
The Anatomy of a Google Search Ad
Learn every part of a Google Search ad, from headlines and descriptions to assets and Ad Rank, and why each element affects clicks and cost.
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SEO & GEO Audit Checklist
Audit SEO and GEO with a practical checklist for crawlability, content, schema, E-E-A-T, and AI citation readiness across Google and generative search.
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How to Use PMAX Without Losing Strategic Control
Run Performance Max with guardrails. Learn asset groups, signals, exclusions, and reporting that keep PMAX efficient without losing strategic control.
Read now →Ready when you are
Not Sure Which Solution Fits?
Start with an audit. Silverback can help identify the growth constraint, map the highest-value opportunities, and recommend a practical path forward.