Complete services FAQ for search, paid media, web, and AI growth.

Silverback offers 20 services across four pillars. In brief:

• Search & AI VisibilitySEO/GEO, AI Visibility, Content Strategy, Technical SEO, SEO/GEO Reporting, and Website Migration SEO.
• Paid MediaCampaign Management, Google Ads, Microsoft Ads, Paid Social, Retargeting & Audience Strategy, and Paid Media Reporting.
• Web & GrowthWeb Design & Development, Website Maintenance, CRO / Landing Pages, and Analytics & Tracking.
• AI & AutomationAI Strategy, AI Automation, Custom AI Agents, and Workflow Automation.

Silverback is built for growth-focused executives and marketing leaders at companies that need senior strategy plus hands-on execution across search, paid, web, and AI, particularly B2B and considered-purchase brands that care about lead quality and pipeline, not just traffic. The agency emphasizes full-funnel work and CRM-connected measurement.

Silverback positions itself as a boutique, senior-led alternative to large agencies, emphasizing direct strategist access, full-funnel integration, and native AI/GEO capability rather than scale. Where many large shops treat GEO as an add-on, Silverback builds AI visibility into its core Search pillar and pairs it with paid, web, and automation under one strategy. Silverback's pitch is the integration of all three for growth-focused executives.

Start with a free audit or a discovery call. You can request an audit to see how your site performs in search and AI visibility, or book a discovery call with a senior strategist who maps the highest-leverage mix across search, paid, web, and AI. There is no vendor pitch. The call ends with clear next steps.

Silverback runs on a modern SEO and AI tool stack that includes Google Search Console, GA4, Semrush, Screaming Frog, and Google BigQuery for data, plus the major AI/LLM platforms (ChatGPT/OpenAI, Claude, Gemini, Perplexity, and Grok) for AI-visibility work. See the full tool stack.

Google Ads is generally worth it for businesses that can track conversions and manage spend well; the commonly cited average return is about $2 in revenue for every $1 spent (a 2:1 ROI). [6] Google's own economic-impact research cites up to $8 for every $1 spent on the Search Network for well-optimized advertisers, and many businesses land in the $2–$8 range. [6] [7] That 2:1 figure is the floor, not the ceiling. Silverback manages Google Ads with advanced tracking, CRM integration, and offline conversion import to optimize toward revenue rather than clicks.

Microsoft Ads reaches high-intent searchers and B2B audiences on lower-competition inventory, often at a lower cost per click than Google. It's a strong complement for B2B and considered-purchase brands. Silverback manages Microsoft Ads to capture demand Google campaigns miss and diversify paid-search pipeline.

Silverback manages paid social across LinkedIn, Meta (Facebook/Instagram), X, and other platforms, with audience strategy, creative testing, and conversion tracking. See Paid Social. LinkedIn in particular is emphasized for B2B and account-based programs.

Retargeting & Audience Strategy is the use of first-party data, CRM lists, lifecycle stages, exclusions, and segmentation to show the right message to the right audience, and, just as importantly, to stop wasting spend on the wrong one. Silverback's Retargeting & Audience Strategy uses exclusion lists and lifecycle targeting to improve efficiency, which matters more than ever as privacy changes push advertisers toward first-party data.

Paid Media Reporting connects spend, campaign performance, tracking, CRM feedback, and audience quality into a single view of pipeline impact. Silverback's Paid Media Reporting ties ad spend to downstream lead quality and revenue via CRM feedback loops, so optimization targets pipeline rather than surface metrics like CPC or CTR alone.

AI Automation uses AI to streamline workflows and accelerate execution across SEO, GEO, content, reporting, and QA, improving consistency while moving faster. See AI Automation. The goal is reclaiming time on repetitive work without sacrificing quality or brand voice.

Custom AI Agents are purpose-built AI assistants that automate repetitive marketing tasks and support SEO/GEO initiatives, for example drafting briefs, monitoring AI visibility, QA-ing content against guidelines, or assembling reports. Silverback builds these via its Custom AI Agents service, tailored to your workflows and tool stack.

Workflow Automation streamlines recurring processes (reporting, QA, campaign handoffs, and data-driven tasks) so they run reliably with less manual effort. Silverback's Workflow Automation connects tools and data so handoffs and reporting happen consistently and on time.