Pre-launch SEO audit
SEO & GEO Services
Protect Organic Visibility During Website Redesigns and Migrations
Website redesigns can create major SEO risk. We help companies preserve rankings, traffic, and search equity during redesigns, CMS changes, domain moves, and major site restructures.
Google Search ConsoleSEMrushScreaming FrogSchema StrategyGEO ReportingExecutive Dashboards
Why it matters
SEO is no longer just about rankings.
Buyers now discover brands through Google, AI Overviews, ChatGPT, Gemini, Perplexity, Bing Copilot, and other generative engines. Visibility depends on technical accessibility, content authority, structured data, entity clarity, and how clearly AI systems can interpret your brand.
Common Search Growth Gaps
- URL changes without redirect planning
- Missing metadata after launch
- Broken internal links
- Staging issues that reach production
- Organic traffic drops after redesigns
Our approach
We build search programs for Google and generative AI.
Our search work combines technical SEO, content strategy, structured data, AI visibility strategy, custom AI-assisted analysis, and executive reporting into one integrated organic growth program.
URL mapping
Redirect planning
Metadata preservation
Staging site crawl
Launch QA
Post-launch monitoring
Framework
How Website Migration & Redesign SEO Work Moves Forward
Step 01
Audit
Step 02
Prioritize
Step 03
Build the Foundation
Step 04
Develop Strategic Content
Step 05
Execute GEO Enhancements
Step 06
Measure and Refine
Expected outcomes
What your team can expect.
Lower migration risk
Preserved search equity
Cleaner launch QA
Faster issue detection after launch
Related services
Keep building the growth system.
Ready when you are
Protect Organic Visibility During Website Redesigns and Migrations
Silverback Marketing supports redesign and migration projects with SEO planning, technical review, redirect strategy, structured data checks, and post-launch monitoring.