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Checklist sections
Pre-launch through post-launch benchmarks
Full migration workflow
Source: Silverback Checklist, 2026
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An audit takes 15 minutes of your time and gives you a prioritized 30‑60‑90 plan — whether or not we ever work together.
Protect rankings, traffic, and conversions through a redesign or platform migration. This interactive 2026 checklist covers 89 items across pre-launch discovery, staging QA, redirects, content parity, launch-day execution, and 60-day post-launch monitoring — with progress you can track as you go.
Use this as a project governance document, not just a launch-day QA list.
Assign owners and due dates for each section before design and development begin.
Treat URL preservation, content parity, internal linking, redirects, analytics, and indexation controls as critical path items.
Complete pre-launch validation on staging, complete launch-day QA immediately after go-live, then monitor daily during the first week and weekly for the next 30 to 60 days.
Collaboration notesThe design team should share wireframes, templates, navigation plans, and URL changes early enough for SEO review before development is final. Silverback should review page templates, content parity, metadata, redirects, schema, analytics, and launch QA before final approval. The client should identify business-critical pages and conversion paths that must be protected even if they are not the highest organic traffic drivers. The development team should confirm how redirects, canonicals, robots directives, XML sitemaps, schema, forms, and tracking will be managed in the new environment.
1–8: Discovery, staging, URL mapping, content parity, architecture, technical SEO, schema, analytics
9–10: Pre-launch signoff and launch-day execution checklist
11–12: Monitoring for 60 days and capturing baseline benchmarks
Important noteImportant Note: The preferred method is password protection for staging. Do not rely on both robots.txt disallow and noindex as a default strategy, because blocking crawlers can prevent search engines from seeing a noindex directive.
Production noindex, blocked robots.txt, broken sitewide canonicals, missing analytics, major redirect failure, forms not working.
Fix immediately before or during launch window.
Priority pages losing content, high-value URLs 404ing, schema broken across key templates, major CWV regression, tracking partially broken.
Fix within 24 to 72 hours.
Metadata gaps, minor redirect chains, missing image alt text, internal link opportunities, isolated schema warnings.
Fix during first two post-launch weeks.
Cosmetic SEO refinements, secondary copy updates, minor accessibility improvements, documentation cleanup.
Backlog after critical monitoring period.
Silverback runs this checklist end to end — URL mapping, redirect QA, content parity, tracking validation, and post-launch monitoring.
View migration SEOGet a pre-launch risk assessment, redirect map review, and launch-day QA plan before you go live.
Request an auditPair this checklist with developer-ready P1–P4 fixes for crawl, CWV, schema, and rendering issues.
View priority matrixRun a full SEO and GEO baseline audit before or after migration to protect rankings and AI visibility.
View audit interactive checklistWork through the checklist above, then download a markdown or branded PDF report with your score, grade, and item-by-item status to share with your team.
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