Leanne Rich

Leanne is a Senior Content Strategist at Silverback Marketing, bringing 15 years of experience in content strategy, SEO, and editorial development. She specializes in Presence Engineering, a framework she developed for content designed to earn named brand visibility in AI-generated answers.

Her work covers the full content pipeline: keyword and SERP research, structured content briefs, and publication in WordPress and headless CMS environments. She has hands-on experience with GA4, Google Search Console, SEMrush, and Screaming Frog, and treats technical execution as part of the strategy.

“Search used to reward the right keywords. Now it rewards the right answer.”

Leanne's focus centers on navigation and content intent, understanding what a person is actually looking for when they type a phrase or ask a specific question. Semantics and context now carry more weight in ranking and retrieval than individual keyword placement, and that's reflected in how she structures content today. Depth and detail separate a page that ranks from a source that gets referenced by name, understanding a topic well enough to speak about it clearly and with authority.

Leanne holds a firm line on editorial quality. She has built out systematic checks against AI writing patterns, unnecessary formatting, predictable sentence constructions, unsourced superlatives, and filler conclusions, so client-facing content reads as plain and professional.

“If a claim isn't specific enough to be wrong, it isn't specific enough to rank.”

At Silverback, where she has been since 2020, Leanne works with client accounts in ecommerce, real estate investment, insurtech, SaaS, and specialty retail, developing content systems that perform under search algorithm scrutiny and AI discovery alike.